fa­shion sto­ries.

When fa­shion is a he­ri­ta­ge

VOGUE Bambini - - CONTENTS - by Ila­ria Bel­lan­to­ni

by Ila­ria Bel­lan­to­ni

Si co­min­cia ub­bi­den­do al­le si­re­ne della pas­sio­ne, ap­pe­na i bam­bi­ni so­no ab­ba­stan­za gran­di per l’asi­lo. Poi, qual­che vol­ta, ca­pi­ta che dai ba­va­gli­ni si passi a cu­ci­re abi­ti­ni de­li­zio­si, co­me è suc­ces­so a Gio­van­na Mi­let­ti di Aso­lo, fon­da­tri­ce di Il Gufo: “Mi in­ven­ta­vo co­se da fa­re: len­zuo­li­ni, tra­pun­ti­ne, pet­to­ri­ne. Ave­vo fat­to met­te­re del­le ve­tra­te al por­ti­co di ca­sa tra­sfor­man­do­lo in un la­bo­ra­to­rio e usa­vo il ta­vo­lo da ping-pong dei miei fi­gli per ta­glia­re”. Ora che ha rein­se­gna­to agli ita­lia­ni a “ve­sti­re i bam­bi­ni da bam­bi­ni” e che i suoi so­no cre­sciu­ti, ha af­fi­da­to lo­ro l’azien­da: Ales­san­dra è or­mai il Ceo, Gui­do si oc­cu­pa della ge­stio­ne in­for­ma­ti­ca e lo­gi­sti­ca. Si sa, la mo­da quan­do du­ra tan­to a lun­go di­ven­ta un af­fa­re di fa­mi­glia. Per di­re. An­che Stel­la McCartney quan­do ha di­se­gna­to la linea kids im­pre­zio­si­ta di stel­le d’oro, tu­ti­ne con le orec­chie da co­ni­gliet­to, ar­co­ba­le­ni e supereroi si è ispi­ra­ta ai suoi quat­tro fi­gli. Ed è una ve­ra di­na­stia quel­la che Ot­ta­vio Mis­so­ni e Ro­si­ta Jel­mi­ni han­no fon­da­to ne­gli an­ni Ses­san­ta in­trec­cian­do fili di la­na e co­to­ne mul­ti­co­lor: poi han­no con­se­gna­to la di­re­zio­ne crea­ti­va ad An­ge­la e no­mi­na­to i ni­po­ti Ot­ta­vio pre­si­den­te di Mis­so­ni Usa e Gia­co­mo mem­bro del board. Un po’ pri­ma, nel 1958, El­sy al­lun­ga­va lo sguar­do sul­le col­li­ne del Mon­fer­ra­to e so­gna­va di di­se­gna­re gon­nel­li­ne e tu­tù e sca­mi­cia­ti da bam­bi­na: “Ci è riu­sci­ta: mia ma­dre gui­da­va un’azien­da e la fa­mi­glia con la stes­sa am­bi­zio­ne”, rac­con­ta Ro­ber­to Brus­si­no che, col fra­tel­lo Mi­che­le, ne ha rac­col­to l’ere­di­tà. “So­prat­tut­to, non per­met­te­va mai che lo stress le cam­bias­se l’umo­re. Lo la­scia­va de­can­ta­re”. Por­ta il suo no­me il mar­chio che rea­liz­za abbigliamento da 6 me­si a 16 an­ni e che, an­co­ra og­gi, ha se­de a Ca­la­man­dra­na, Asti. I Fu­sco, in­ve­ce, con­di­vi­do­no la di­re­zio­ne di Blauer con la fi­glia Fe­de­ri­ca e il ge­ne­ro Giu­sep­pe: “Og­gi il grup­po è cre­sciu­to an­che gra­zie ai fa­mi­glia­ri che mi han­no sem­pre ap­pog­gia­to e han­no cre­du­to in me e nel mio la­vo­ro: tut­te le de­ci­sio­ni so­no col­let­ti­ve”, rac­con­ta En­zo. In­cre­di­bi­le, in­fi­ne, la sto­ria di Dean e Dan Ca­ten di Dsqua­red2. I ge­mel­li Ca­te­nac­ci, ul­ti­mi di nove fi­gli di una cop­pia di emi­gran­ti ita­lia­ni in On­ta­rio, do­po che i ge­ni­to­ri si se­pa­ra­ro­no fi­ni­ro­no con i lo­ro fra­tel­li tutti in af­fi­do a fa­mi­glie di­ver­se. Si ri­tro­va­ro­no a New York so­lo a 15 an­ni: “Per que­sto non cer­chia­mo mai di pre­va­le­re l’uno sull’al­tro e la­vo­ra­re as­sie­me è la no­stra ric­chez­za. Sia­mo una fa­mi­glia, sia­mo ami­ci e complici. Sta tut­ta qui la no­stra for­za”.

It be­gins by obey­ing the si­rens of pas­sion as soon as the chil­dren are of kin­der­gar­ten age. Then, so­me­ti­mes, one goes from ba­by bibs to sewing de­light­ful clo­thes, as Gio­van­na Mi­let­ti from Aso­lo, the foun­der of Il Gufo, used to do: “I’d in­vent things to ma­ke: lit­tle shee­ts, co­ver­le­ts and bibs. I had glass win­do­ws in­stal­led on our por­ti­co to turn it in­to a work­shop and I used my chil­dren’s ping-pong ta­ble to cut fa­bric”. Now that she has taught Ita­lians to “dress kids as kids” and her chil­dren have gro­wn, she has en­tru­sted them wi­th her com­pa­ny: Ales­san­dra is now the Ceo and Gui­do is in char­ge of the IT de­part­ment and lo­gi­stics. As eve­ryo­ne kno­ws, when fa­shion lasts for su­ch a long ti­me, it be­co­mes a fa­mi­ly af­fair. Even when Stel­la McCartney de­si­gned her kid­swear col­lec­tion em­bel­li­shed wi­th gold stars, one­sies wi­th rab­bit ears, rain­bo­ws and su­per-he­roes, she was in­spi­red by her four chil­dren. Ot­ta­vio Mis­so­ni and Ro­si­ta Jel­mi­ni esta­bli­shed a dy­na­sty in the six­ties, wea­ving mul­ti­co­lo­red th­reads of wool and cot­ton: they la­ter han­ded over the crea­ti­ve di­rec­tion to An­ge­la and no­mi­na­ted their gran­d­chil­dren Ot­ta­vio as Pre­si­dent of Mis­so­ni Usa and Gia­co­mo as board mem­ber.A few years ear­lier, in 1958, El­sy ga­zed at the Mon­fer­ra­to hills and drea­med of de­si­gning skirts, tu­tus, and slee­ve­less shif­ts for girls. “And she did: my mo­ther ran the com­pa­ny and gui­ded our fa­mi­ly wi­th the sa­me am­bi­tion”, says Ro­ber­to Brus­si­no who wi­th his bro­ther Mi­che­le in­he­ri­ted the com­pa­ny. “Abo­ve all, she ne­ver let stress af­fect her mood. She took it all in stri­de”. The brand bea­ring her na­me ma­kes clo­thing for kids bet­ween the ages of 6 mon­ths and 16 years and is still ba­sed in Ca­la­man­dra­na, Asti. The Fu­sco pa­triar­ch, on the other hand, runs his com­pa­ny Blauer wi­th daughter Fe­de­ri­ca and her hu­sband Giu­sep­pe: “To­day the group has gro­wn al­so thanks to my fa­mi­ly, whi­ch has al­ways sup­por­ted and be­lie­ved in me and my work: we ma­ke all our de­ci­sions to­ge­ther”, says En­zo. La­stly, the sto­ry of Dean and Dan Ca­ten (Dsqua­red2) is in­cre­di­ble. The Ca­te­nac­ci twins, the youn­ge­st of ni­ne chil­dren of two Ita­lian emi­gran­ts li­ving in On­ta­rio, en­ded up in the fo­ster sy­stem wi­th dif­fe­rent fa­mi­lies af­ter their pa­ren­ts’ di­vor­ce. Dean and Dan met again on­ly when they we­re fif­teen in New York. “That’s why we ne­ver try to pre­vail over one ano­ther. Wor­king to­ge­ther is our for­tu­ne. We’re a fa­mi­ly, we’re friends and part­ners. That’s what ma­kes us strong”.

Newspapers in Italian

Newspapers from Italy

© PressReader. All rights reserved.