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Mi­neMi­ne Kids

VOGUE Bambini - - CONTENTS -

by Sa­ra Uslen­ghi

Na­vi­ga­re tra le pa­gi­ne di Mi­neMi­ne Kids significa fa­re un viag­gio en­tu­sia­sman­te tra le no­vi­tà fa­shion de­di­ca­te a bam­bi­ni e tee­na­ger. Gin­ny Her­shey-Lam­bert e la co­fon­da­tri­ce Ca­ro­lyn McCall han­no crea­to una real­tà dav­ve­ro in­te­res­san­te, per­ché rac­chiu­de in un uni­co si­to mar­chi di ri­cer­ca e bou­ti­que con un flo­ri­le­gio di pro­po­ste mol­to am­pio. Il si­to è di­vi­so a ‘pia­ni’, co­me un de­part­ment sto­re (del re­sto, Gin­ny ha un’im­por­tan­te espe­rien­za al­le spal­le da Berg­dorf Good­man): new­born e ba­by, bam­bi­ne 2/9 an­ni, bam­bi­ni 2/9 an­ni, tee­na­ger, scar­pe, beauty e ac­ces­so­ri e poi il pia­no fi­na­le, de­di­ca­to al­la ca­sa, ai gio­cat­to­li, al­la pue­ri­cul­tu­ra e ai ser­vi­zi. I clien­ti so­no se­gui­ti con at­ten­zio­ne (con richiesta di feed­back per mi­glio­ra­re il ser­vi­zio) e vie­ne an­che lo­ro of­fer­ta una con­su­len­za di sty­ling. L’al­to pro­fi­lo, spie­ga­no le fon­da­tri­ci, è so­prat­tut­to in ter­mi­ni di qua­li­tà e di raf­fi­na­tez­za del de­si­gn. Ba­sta da­re un’oc­chia­ta al­la ho­me, in­fat­ti, per ren­der­si con­to che i prez­zi non so­no af­fat­to proi­bi­ti­vi. www.mi­ne­mi­ne­kids.com

Bro­w­sing the pa­ges of Mi­neMi­ne Kids means star­ting an ex­ci­ting jour­ney amid­st the la­te­st sty­les for kids and teens. Co-foun­ders Gin­ny Her­shey-Lam­bert and Ca­ro­lyn McCall crea­ted a tru­ly in­te­re­sting com­pa­ny be­cau­se it features on its web­si­te ex­pe­ri­men­tal brands and bou­ti­que la­bels of­fe­ring a wide ran­ge of pro­duc­ts. The web­si­te is di­vi­ded in­to ‘floors’, ju­st li­ke a de­part­ment sto­re (af­ter all, Gin­ny used to work for Berg­dorf Good­man): ba­by, girls (ages 2 to 9), boys (ages 2 to 9), teen, shoes, and beauty & ac­ces­so­ries. The top floor is de­di­ca­ted to the ho­me & toys, ear­ly chil­d­hood ca­re and ser­vi­ces. Cu­sto­mers are ca­re­ful­ly as­si­sted (feed­back is ap­pre­cia­ted to im­pro­ve ser­vi­ce) and al­so of­fe­red a sty­ling con­sul­tant. The foun­ders ex­plain that its high pro­fi­le fo­cu­ses on qua­li­ty and so­phi­sti­ca­ted de­si­gn. Ju­st ta­ke a look at its ho­me sec­tion to see that pri­ces aren’t ex­ces­si­ve. www.mi­ne­mi­ne­kids.com

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