Mai­so­net­te

VOGUE Bambini - - THE FAMILY - www.mai­so­net­te.com @mai­so­net­teworld Francesca Ra­gaz­zi

Mam­me e al­lie­ve mo­del­lo della scuo­la Vo­gue, le su­per­sty­li­sh Syl­va­na Dur­rett e Lui­sa­na Men­do­za Roc­cia so­no gli ingredienti di Mai­so­net­te, ul­ti­mis­si­ma de­sti­na­zio­ne e-com­mer­ce di abbigliamento, ac­ces­so­ri e ar­re­da­men­to per bam­bi­ni, con base a New York. Unen­do l’espe­rien­za edi­to­ria­le a uno stu­dio sul mer­ca­to della mo­da 0-12 ne­gli Sta­tes, mai­so­net­te.com sti­ma og­gi un net­work di 40 bou­ti­que e 125 brand in gi­ro per il mon­do. Una ve­tri­na di ten­den­ze do­ve ac­qui­sta­re da Yoya a New York, fi­no a Bo­bo Cho­ses in Spa­gna, con un clic.“Con Mai­so­net­te ab­bia­mo sem­pli­ce­men­te ri­sol­to i nostri pro­ble­mi! Fa­re shop­ping per noi è fa­ci­le e ra­pi­do, ma mai per i nostri pic­co­li.An­che fa­re la spe­sa on li­ne è più ve­lo­ce e or­ga­niz­za­to!”, com­men­ta Lui­sa­na du­ran­te il par­ty inau­gu­ra­le, lo scor­so 12 mag­gio, a Dum­bo.“La ri­cer­ca co­stan­te di nuo­vi pro­dot­ti è il la­to più di­ver­ten­te”. Un ve­ro fa­mi­ly af­fairs dal mo­men­to che an­che i lo­ro fi­gli so­no par­te at­ti­va nei fa­shion shoo­ts e nel­la se­le­zio­ne dei pez­zi. “Ci ca­pi­ta spes­so di in­na­mo­rar­ci di al­cu­ni ve­sti­ti­ni (e scar­pe!) al pun­to di spe­ra­re che esi­sta­no nel­la no­stra ta­glia!”, ag­giun­ge Syl­va­na, che pur al­la tren­ta­seie­si­ma settimana di gra­vi­dan­za ha or­che­stra­to la su­per­fe­sta per il lan­cio. “Il pros­si­mo step? Si­cu­ra­men­te un bel viag­gio in Ita­lia per fa­re ri­cer­ca per Mai­so­net­te!”, ag­giun­ge Lui­sa­na fa­cen­do l’oc­chio­li­no. Su­per-sty­li­sh Syl­va­na Dur­rett and Lui­sa­na Men­do­za Roc­cia - moms and mo­del stu­den­ts of the Vo­gue School - are the ingredients of Mai­so­net­te, the la­te­st e-com­mer­ce de­sti­na­tion ba­sed in New York that sells chil­dren’s clo­thing, ac­ces­so­ries and fur­ni­shings. Com­bi­ning edi­to­rial ex­pe­rien­ce and mar­ket re­sear­ch of the 0-12 chil­dren­swear mar­ket in the Sta­tes, mai­so­net­te.com now has a net­work of ap­pro­xi­ma­te­ly 40 bou­ti­ques and 125 brands from around the world. This sho­w­ca­se of the la­te­st trends of­fers nu­me­rous brands - from Yoya of New York to Bo­bo Cho­ses in Spain - that you can buy wi­th a click. “We sim­ply sol­ved our pro­blems wi­th Mai­so­net­te! Shop­ping for our­sel­ves is quick and ea­sy, but it’s ne­ver li­ke that for our kids. Online shop­ping is fa­ster and mo­re or­ga­ni­zed!”, said Lui­sa­na du­ring the inau­gu­ral par­ty held at Dum­bo la­st May 12. “Con­stan­tly on the loo­kout for new pro­duc­ts is the mo­st fun”. It’s a real fa­mi­ly af­fair be­cau­se even their kids play an ac­ti­ve ro­le in the fa­shion shoo­ts and pro­duct se­lec­tion. “We of­ten fall in lo­ve wi­th cer­tain out­fi­ts (and shoes!) to the point of ho­ping that they exi­st in our si­ze!”, ad­ded Syl­va­na, who or­ga­ni­zed the big par­ty for the laun­ch even thou­gh she is thir­ty-six-weeks pre­gnant. “What’s the next step? De­fi­ni­te­ly a ni­ce trip to Ita­ly to do re­sear­ch for Mai­so­net­te!”, said Lui­sa­na wi­th a wink.

Newspapers in Italian

Newspapers from Italy

© PressReader. All rights reserved.