Rosso35

Where Milan - - WHAT'S NEW IN THE CITY -

The his­toric Ge­noese brand has opened its first flag­ship store: two large win­dow dis­plays over­look­ing via Pon­tac­cio, in the heart of Br­era, one of the city's most el­e­gant shop­ping precincts. This wel­com­ing, so­phis­ti­cated space is dec­o­rated in light shades and nat­u­ral ma­te­ri­als ref­er­enc­ing the dis­tinc­tive style of the brand. Dis­tin­guished since its in­cep­tion by its cos­mopoli­tan aes­thetic, Rosso35 of­fers a se­lec­tion of con­tem­po­rary, el­e­gant wom­enswear en­hanced by the qual­ity of its fab­rics and fin­ishes. A com­bi­na­tion of su­perla­tive crafts­man­ship, cut­ting-edge tech­nolo­gies and in­no­va­tive dye­ing tech­niques. rosso35.com. Via Pon­tac­cio, 7. M2 Lanza. Map F3

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