CORSO VERCELLI, SHOPPING BAG IN HAND
If you access corso Vercelli starting from piazzale Baracca, at building number 1 you will find a Montblanc boutique, home to high quality beautifully fashioned timepieces and writing instruments. While in the area, should you decide to pick up a new pair of uber-glam sunglasses, at number 5 corso Vercelli, Salmoiraghi e Viganò awaits you. One of the best-known opticians in Italy, it boasts as many as 500 sales points scattered across the country. Just a little further on, at number 19, your new sunglasses are likely to protect you from the glittering window displays of Luigi Verga Orologi, historic, high-class watchmakers. While on the subject of luxury, from number 11 onwards you will find a real mini-haven of elegance, mainly for men and mainly made-to-measure. The stores located here range from
De Molfetta, the go-to shop for expertly handmade shirts and fashion-forward men’s knitwear to Luca Calzature, a reference point since 1968 for artisanal footwear: all the beauty of Italian quality combined with the luxury of personalization and hundreds of models from among which to choose. At number 23 you can also find Brian &
Barry (which, in spite of its name, is a 100% Italian brand, currently at the top of its form, as shown by its new, lavish megastore in San Babila) and Boggi Milano, a surefire choice for men’s clothing where you can take advantage of the discounts reserved for you as a reader of Where®.
IN DISCOVERY OF VIA BELFIORE'S BOUTIQUES
On reaching piazza Wagner, you can make a small diversion in discovery of via Belfiore, even less touristy and, therefore, even more suggestive. And yet, even here, several of the most prestigious brands make an appearance, in quick succession. For a luxe pit-stop, at number 18, you’ll find one of the most iconic Nespresso points in the city. Now that you’re feeling a little more energized, you can return to the heart of Italian craftsmanship: in a singular “duel” two different artisanal shoe shops stand one next to the other, both boasting a storied past and the guarantee of Italian artisanal excellence. It’s up to you to choose between one of the two, either Calzature Belfiore, handcrafted shoes since 1950, or Calzature Cardinale, a small family-run business since 1977. On the contrary, at number 6, you’ll find Mortarotti, a cult destination of Milanese style carrying the creations of the best Italian fashion brands.
BACK IN CORSO VERCELLI AND VIA RASORI
By retracing your footsteps, you’ll find yourself back in corso Vercelli, where you can browse the other side. Starting from the other end, you’ll find Coin, the upmarket department store stocking a good collection of most of what you have seen until now. Further on, at number 14, you’ll find yet another classic of Made-in-Italy, i.e. Geox, which doubles up just a little further on down the road at number 8, with its upmarket cousins Fay, Hogan and Tod’s. Always at number 8, there’s also
Nadine, an Italian chain of women’s fashion clothing. If children are your target, make a small deviation into the parallel of via Rasori, where, at number 4, you’ll find a delectable boutique, simply spilling over with surprises,
SophiePetit. And while you’re here, bear in mind that there’s another gem, whose “toys”, in this case, are more likely to appeal to the ladies: Martino & Mazzolini, at number 8, is an intriguing goldsmith’s workshop that creates bronze jewellery using an ancient technique that has almost disappeared. Finally, walking towards Sant'Ambrogio, don't miss a visit to the famed Belgian chocolate atelier Neuhaus Maître Chocolatier.