Where Milan - - SHOPPING -


If you ac­cess corso Ver­celli start­ing from pi­az­zale Baracca, at build­ing num­ber 1 you will find a Mont­blanc bou­tique, home to high qual­ity beau­ti­fully fash­ioned time­pieces and writ­ing in­stru­ments. While in the area, should you de­cide to pick up a new pair of uber-glam sunglasses, at num­ber 5 corso Ver­celli, Sal­moiraghi e Vi­ganò awaits you. One of the best-known op­ti­cians in Italy, it boasts as many as 500 sales points scat­tered across the coun­try. Just a lit­tle fur­ther on, at num­ber 19, your new sunglasses are likely to pro­tect you from the glit­ter­ing win­dow dis­plays of Luigi Verga Orologi, his­toric, high-class watch­mak­ers. While on the sub­ject of lux­ury, from num­ber 11 on­wards you will find a real mini-haven of el­e­gance, mainly for men and mainly made-to-mea­sure. The stores lo­cated here range from

De Molfetta, the go-to shop for ex­pertly hand­made shirts and fash­ion-for­ward men’s knitwear to Luca Calza­ture, a ref­er­ence point since 1968 for ar­ti­sanal footwear: all the beauty of Ital­ian qual­ity com­bined with the lux­ury of per­son­al­iza­tion and hun­dreds of models from among which to choose. At num­ber 23 you can also find Brian &

Barry (which, in spite of its name, is a 100% Ital­ian brand, cur­rently at the top of its form, as shown by its new, lav­ish mega­s­tore in San Ba­bila) and Boggi Mi­lano, a sure­fire choice for men’s cloth­ing where you can take ad­van­tage of the dis­counts re­served for you as a reader of Where®.


On reach­ing pi­azza Wag­ner, you can make a small di­ver­sion in dis­cov­ery of via Belfiore, even less touristy and, there­fore, even more sug­ges­tive. And yet, even here, sev­eral of the most pres­ti­gious brands make an ap­pear­ance, in quick suc­ces­sion. For a luxe pit-stop, at num­ber 18, you’ll find one of the most iconic Ne­spresso points in the city. Now that you’re feel­ing a lit­tle more en­er­gized, you can re­turn to the heart of Ital­ian crafts­man­ship: in a sin­gu­lar “duel” two dif­fer­ent ar­ti­sanal shoe shops stand one next to the other, both boast­ing a sto­ried past and the guar­an­tee of Ital­ian ar­ti­sanal ex­cel­lence. It’s up to you to choose be­tween one of the two, ei­ther Calza­ture Belfiore, hand­crafted shoes since 1950, or Calza­ture Car­di­nale, a small fam­ily-run business since 1977. On the con­trary, at num­ber 6, you’ll find Mor­tarotti, a cult des­ti­na­tion of Mi­lanese style car­ry­ing the cre­ations of the best Ital­ian fash­ion brands.


By re­trac­ing your foot­steps, you’ll find your­self back in corso Ver­celli, where you can browse the other side. Start­ing from the other end, you’ll find Coin, the up­mar­ket de­part­ment store stock­ing a good col­lec­tion of most of what you have seen un­til now. Fur­ther on, at num­ber 14, you’ll find yet another clas­sic of Made-in-Italy, i.e. Geox, which dou­bles up just a lit­tle fur­ther on down the road at num­ber 8, with its up­mar­ket cousins Fay, Ho­gan and Tod’s. Al­ways at num­ber 8, there’s also

Na­dine, an Ital­ian chain of women’s fash­ion cloth­ing. If chil­dren are your tar­get, make a small de­vi­a­tion into the par­al­lel of via Ra­sori, where, at num­ber 4, you’ll find a de­lec­ta­ble bou­tique, sim­ply spilling over with sur­prises,

So­phiePetit. And while you’re here, bear in mind that there’s another gem, whose “toys”, in this case, are more likely to ap­peal to the ladies: Martino & Maz­zolini, at num­ber 8, is an in­trigu­ing gold­smith’s work­shop that cre­ates bronze jewellery us­ing an an­cient tech­nique that has al­most dis­ap­peared. Fi­nally, walk­ing to­wards Sant'Am­bro­gio, don't miss a visit to the famed Bel­gian choco­late ate­lier Neuhaus Maître Cho­co­latier.


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