Where Milan - - FOCUS -

The new adidas store, lo­cated in Corso Vit­to­rio Emanuele II, one of Mi­lan’s most cen­tral shop­ping streets, is the largest in Italy and the most unique in Europe. Cov­er­ing an area of 1,300 square me­tres and spread over two floors, the ‘Home of Cre­ators’ has been in­au­gu­rated by the brand’s in­ter­na­tional am­bas­sador David Beck­ham. The store fea­tures a de­sign the com­pany calls its ‘sta­dium re­tail con­cept’: to the de­light of sports en­thu­si­asts and foot­ball fans, in ad­di­tion to bleach­ers, the en­trance to the store mim­ics the tun­nel ath­letes usu­ally walk through to get to the play­ing field. Corso Vit­to­rio Emanuele II. Map G4

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