SHOP­PING

In Septem­ber, Mi­lan saw the launch of the largest Patek Philippe Bou­tique in Europe. The Geneva-based House opened the space in part­ner­ship with Pisa Orologe­ria, a his­toric fo­cal point of high-class Ital­ian watch­mak­ing. By Elena Binda

Where Milan - - CONTENTS -

Patek Philippe has re­cently opened its new bou­tique in part­ner­ship with Pisa Orologe­ria

This new bou­tique cov­ers an area of more than 300 square me­tres on two floors, in the heart of the Quadri­latero della moda, where cus­tomers can ad­mire, touch and pur­chase both the com­plete range of Patek Philippe’s col­lec­tions, plus a se­ries of ac­ces­sories de­signed ex­clu­sively for the store. The space em­bod­ies a new con­cept. In ad­di­tion to of­fer­ing cus­tomers a chance to im­merse them­selves in the world of lux­ury watch­mak­ing, the bou­tique is out­fit­ted with a themed ref­er­ence li­brary (sev­eral books are also on sale), a hos­pi­tal­ity area where vis­i­tors can re­lax in a lux­u­ri­ous and invit­ing en­vi­ron­ment, a VIP room for those clients who pre­fer to make their pur­chases be­hind closed doors, and a Quick Ser­vice cen­tre which of­fers on-site as­sis­tance in keep­ing with the stan­dards guar­an­teed by Patek Philippe. The new bou­tique is op­er­ated by the Swiss brand in part­ner­ship with Pisa Orologe­ria, a his­toric Mi­lanese in­sti­tu­tion that has been a meet­ing place for horo­log­i­cal en­thu­si­asts since the be­gin­ning of the 20th cen­tury. Fol­low­ing the opening of the first mono-brand Patek Philippe store in 2008, their lat­est space – the only Patek Philippe bou­tique in Italy and the largest in Europe – af­firms the evo­lu­tion of the re­la­tion­ship be­tween the Geneva-based brand and the Pisa fam­ily. The lay­out of the store is a tes­ta­ment to so­phis­ti­cated el­e­gance. Dé­cor high­lights in­clude mar­ble, Bird­s­eye maple, no­ble woods, bur­nished brass, a Mu­rano glass chan­de­lier and a sys­tem of dis­play cases that en­hance the ver­ti­cal de­sign of the space. >> www.patek.com - www.pisaorologe­ria.com via Pi­etro Verri, 9. M3 Mon­te­napoleone, M1 San Ba­bila. Map F4

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