His­toric Ital­ian cof­fee house Lavazza has opened its first flag­ship store in pi­azza San Fedele in the heart of Mi­lan. A space where cof­fee lovers can sam­ple an au­then­tic espresso and in­no­va­tive cof­fee-based recipes.

Where Milan - - CONTENTS - By Elena Binda

Head to the new Lavazza flag­ship store near the Duomo, a space where cof­fee lovers can sam­ple an au­then­tic espresso

our themed ar­eas cen­tered around one sin­gle in­gre­di­ent - cof­fee. Si­t­u­ated just steps from the Gal­le­ria and La Scala, be­tween Palazzo Marino and the 16th-cen­tury church of San Fedele, the new Lavazza flag­ship

store is lo­cated in one of down­town Mi­lan’s most el­e­gant ar­eas. This beau­ti­fully de­signed space of­fers four dif­fer­ent ex­pe­ri­en­tial op­tions: a café where vis­i­tors can sam­ple an au­then­tic espresso, a ‘Slow Cof­fee’ area al­low­ing vis­i­tors to ex­pe­ri­ence dif­fer­ent types of cof­fee ex­trac­tion sys­tems, a ‘Fresh Roasted’ area where the cof­fee is toasted and blended on the spot, and the ‘Cof­fee De­sign’ area where this mag­i­cal in­gre­di­ent be­comes the star player of in­no­va­tive recipes and in­fu­sions, pre­sented like a cook­ing show. Through­out the day, from break­fast on­wards, this unique space of­fers cus­tomers an ar­ray of spec­tac­u­lar gas­tro­nomic

de­lights in­clud­ing mousses, cof­fee caviar, cock­tails and un­ex­pected solid spe­cial­ties. Cof­fee, the key theme of the store’s in­te­rior dé­cor, is re­flected in the warm brown shades of the fur­nish­ings and by a stun­ning chan­de­lier fea­tur­ing cas­cades of light formed by more than 600 daz­zling bean-shaped drops. The en­tire store is in­fused with iconic Ital­ian style that is re­flected in the aroma and taste of the cof­fee, and in the choice of ma­te­ri­als and finishes. It is the re­sult of a part­ner­ship be­tween Lavazza and some of Italy’s lead­ing de­sign­ers. And, the in­te­ri­ors are char­ac­ter­ized fur­ther by the eye­catch­ing de­signs of gourmet il­lus­tra­tor Gian­luca Bis­calchin, whose whim­si­cal, con­tem­po­rary view comes to life in sev­eral spe­cially com­mis­sioned in­stal­la­tions on the walls. >> lavazza.it/flag­ship­store Pi­azza San Fedele 2. M1-M3 Duomo. Map F4

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