Cof­fee with

Where Naples Coast & Islands - - Cinema -

What are the op­por­tu­ni­ties and most crit­i­cal as­pects of the Chi­nese mar­ket re­gard­ing busi­nesses that rep­re­sent the ex­cel­lence of Made in Italy? coura­geously in­vested in years of pro­mo­tion, only ob­tain­ing some­what pos­i­tive re­sults af­ter much time had elapsed. Re­sults that were, how­ever, pe­nal­ized as the re­sult of the eco­nomic cri­sis and anti- cor­rup­tion poli­cies that slowed down the con­sump­tion of luxury goods. The lack of a sys­tem­atic ap­proach pe­nal­ized Made in Italy in favour of coun­tries like France and Ger­many. How­ever, luck­ily, to­day, a num­ber of China’s new class of wealthy con­sumers are in­creas­ingly bran­daware mean­ing that they are con­stantly in search of high- qual­ity but not nec­es­sar­ily luxury prod­uct and healthy food from un­con­tam­i­nated ar­eas. New op­por­tu­ni­ties for the ex­pan­sion of our com­pa­nies are emerg­ing ls Made in Italy po­ten­tial still a strong

value? Most def­i­nitely! And this is where the prob­lem lies! We are the worst am­bas­sadors of our­selves: first and fore­most, we Ital­ians should rec­og­nize our in­trin­sic value and ex­ploit it as a mar­ket­ing tool. The same ap­plies to Chi­nese in­vest­ments in Italy: the for­mat which I my­self have suc­cess­fully ex­per­i­mented with is to get China to fi­nance the process of in­ter­na­tion­al­iza­tion while con­tin­u­ing to main­tain Ital­ian own­er­ship. Ros­sella Di Conno with Tian Guoli, Pres­i­dent of the Bank of China

and they must not al­low this his­tor­i­cal op­por­tu­nity to slip through their fin­gers.

In the past, in China, Made in Italy was the pre­rog­a­tive of big- name brands who

Newspapers in English

Newspapers from Italy

© PressReader. All rights reserved.