Rossella Di Conno
Chief Executive of Intrado, a consultancy agency for internationalization in China. An enthusiast of all things Chinese
since she was a child, has managed to create an ideal trait d’union between Vesuviuus
and the Great Wall. Rossella Di Conno with Li Keqiang, Chinese Prime Minister We need to promote the area with marketing policies targeted at customized hospitality tailor- made to suit Chinese consumers who are not only very demanding but also have a deeprooted culture, meaning that they are often reluctant to make changes. It is necessary to demonstrate that, in terms of hospitality, Italy is the best country in the Mediterranean area and one of the best- suited to welcoming our foreign cousins.