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Where Naples Coast & Islands - - CONTENTS -

In­ter­view with Ugo Ci­lento, gen­er­a­tion heir to the iconic Neapoli­tan sar­to­rial es­tab­lish­ment “Ci­lento 1780”

Af­ter 235 years iconic mai­son ‘Ci­lento 1780’ is re­lo­cat­ing from its for­mer head­quar­ters of Palazzo d’Aquino, in via Me­d­ina, to Palazzo Lu­dolf, on the Riviera di Chi­aia. The es­tab­lish­ment will com­prise three hun­dred square me­tres and two ate­liers - one ded­i­cated to ties and ac­ces­sories and the other to cloth­ing, fab­rics, footwear and pullovers.

Yours is not sim­ply a show­room but a real mu­seum of Neapoli­tan sar­to­rial his­tory…

We wanted cus­tomers vis­it­ing this lo­ca­tion to take a jour­ney back to an­other world, the world of Naples in the 18th and 19th cen­turies. I wanted to high­light ev­ery as­pect of our es­tab­lish­ment, not only the ob­jects on sale but also the beauty of the King­dom of the Two Si­cilies, which is a part of our his­tory. Our store houses the archives of the orig­i­nal mai­son, which is en­hanced by fam­ily mem­o­ra­bilia. Which are the most beau­ti­ful pieces of fur­ni­ture in the shop? The brass stands re­sem­bling the orig­i­nal 19th cen­tury ex­am­ples, the shelves made from an an­tique bil­liard ta­ble, the cor­ner cup­board built from the re­mains of a gilded 18th cen­tury por­tal and the Mu­rano glass lamps. My shop has been de­scribed as one of the most beau­ti­ful in Naples. What is lux­ury? Lux­ury is a ques­tion of per­sonal plea­sure and should not be flaunted. Lux­ury de­pends on the style of the per­son wear­ing a gar­ment, not its price. Lux­ury is a life­style. To what ex­tent does the time fac­tor count when pro­duc­ing high qual­ity items? Tak­ing enough time is es­sen­tial. Not only be­cause ev­ery­thing that is hand­made is syn­ony­mous with pa­tience, but be­cause those who choose one of our pieces don’t just buy a suit, but rather a gar­ment that ex­presses the way that they wish to por­tray them­selves to the world. Time ded­i­cated to mak­ing a choice is also a lux­ury.

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