Cam­pa­nia’s most pres­ti­gious re­gatta wil be held in Capri. Rolex con­firms its pas­sion for this unique sport­ing event with which it has been as­so­ci­ated since the brand was first es­tab­lished

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Afab­u­lous event mark­ing the open­ing of the off­shore sea­son, the re­sult of the joint com­mit­ment of the Ital­ian Yacht Club, the Capri Yacht Clun and the Aniene Row­ing Club. From 24 to 28 May, Cam­pa­nia’s most pres­ti­gious re­gatta, the Rolex Capri In­ter­na­tional Re­gatta, will be held in Capri. Sched­uled to kick off in the shadow of the Faraglioni, since its in­cep­tion, this fa­mous in­ter­na­tional yacht­ing event has hosted sev­eral of the world’s most fa­mous boats and sailors. Build­ing upon its long­time part­ner­ship, since its es­tab­lish­ment, Rolex has forged a priv­i­leged re­la­tion­ship with pres­ti­gious re­gat­tas. Rolex’s pas­sion for this sport dates back to the ori­gins of the brand. The founder of the com­pany, Hans Wils­dorf im­me­di­ately rec­og­nized the im­por­tance of cre­at­ing a durable, pre­cise and re­li­able time­piece , de­signed for a more ac­tive life­style, at a his­tor­i­cal time (the be­gin­ning of the 20th cen­tury) when the wrist­watch was still con­sid­ered a frag­ile piece of jew­elry. Rolex’s first suc­cess in this area came in 1910, when it ob­tained a chronome­ter cer­tifi­cate for a small watch from the Of­fi­cial Watch Rat­ing Cen­ter in Bi­enne, Switzer­land. On July 29, 1926, Rolex patented the first wa­ter­proof wrist­watch: the Rolex Oys­ter. The fol­low­ing year, to demon­strate

the va­lid­ity of its in­ven­tion, Hans Wils­dorf gifted Mercedes Gleitze, the first Bri­tish woman to swim the English Chan­nel, with an Oys­ter. After spend­ing ten gru­elling hours in the wa­ter, the watch re-emerged in per­fect op­er­at­ing con­di­tion and the young Bri­tish swim­mer be­came Rolex’s first testimonial. To demon­strate its re­li­a­bil­ity, the Oys­ter was tested in more ex­treme con­di­tions: on dry land, in the air, in the depths of the ocean and on the top of sev­eral of the world’s high­est moun­tains. Rolex be­came a world­wide leg­end thanks to its chrono­met­ric pre­ci­sion, dura­bil­ity and re­li­a­bil­ity, all the while con­tin­u­ing with its in­ces­sant search for per­fec­tion. Rolex time­pieces, cre­ated by the most avant-garde crafts­men and man­u­fac­tured ex­clu­sively us­ing only the best ma­te­ri­als, be­came uni­ver­sal sym­bols of el­e­gance and pres­tige. Rolex as­so­ci­ates it­self with com­pa­nies with whom it shares the same val­ues of pas­sion, ex­cel­lence, pre­ci­sion and team spirit. It was there­fore only nat­u­ral that to­wards the end of the 1950s, the Brand and the world of yacht­ing teamed up to give life to a part­ner­ship that was con­sol­i­dated and ex­panded over time. To­day, Rolex is the Ti­tle Spon­sor of roughly fif­teen large in­ter­na­tional re­gat­tas. The most sought-after Ocean Races in­clude the Rolex Fast­net Race, held ev­ery two years, and the Rolex Syd­ney Hobart, both com­pe­ti­tions that of­ten take place in ex­treme con­di­tions and are con­sid­ered among some of the world’s most im­por­tant yacht­ing events. No less spec­tac­u­lar is the Rolex Farr 40 World Cham­pi­onship which rep­re­sents the pin­na­cle of one-de­sign yacht rac­ing, where vic­tory is purely down to the skill of the sailors. The Maxi Yacht Rolex Cup is one of the high­lights of the yacht­ing sea­son in the Mediter­ranean, on the Emer­ald Coast. Each Septem­ber, com­mand­ing yachts de­scend upon Porto Cervo to test their sail­ing skills in as­ton­ish­ing com­pe­ti­tions. Porto Cervo is also the home port of the pres­ti­gious Rolex Swan Cup, Ev­ery two years, the Rolex Swan Cup trans­forms the wa­ter off the coast of Sar­dinia into a sea of com­pet­i­tive rac­ing. On dry land, Rolex con­trib­utes to the de­vel­op­ment of yacht­ing ac­tiv­i­ties by pro­vid­ing sup­port to the In­ter­na­tional Sail­ing Fed­er­a­tion (ISAF), the or­ga­ni­za­tion that gov­erns this sport, and to the ISAF Rolex World Sailor of the Year tro­phy, the high­est award a sailor can re­ceive in recog­ni­tion of his/her out­stand­ing achieve­ments by the world of sail­ing. More­over, Rolex has de­vel­oped close ties with sev­eral of the world’s most pres­ti­gious yacht clubs, in­clud­ing the New York Yacht Club (United States), the Royal Yacht Squadron (Cowes, United King­dom), the Ital­ian Yacht Club (Genoa) and the Costa Smer­alda Yacht Club (Porto Cervo). The Rolex Capri In­ter­na­tional Re­gatta will be held at the end of May, in Capri, one of the most unique des­ti­na­tions in the worlds, renowned for its his­tory, nat­u­ral beau­ties, hos­pi­tal­ity and, nat­u­rally, its re­gatta course lay­out which is known and ap­pre­ci­ated on an in­ter­na­tional level on ac­count of its dif­fi­cult, tem­per­a­men­tal weather pat­terns. For dif­fer­ent rea­sons, the event re­cap­tures the tra­di­tion that, for more than twenty years, first saw the Nas­tro Az­zurro and then the Rolex Sail­ing Week, with world cham­pi­onships, mono­type class re­gat­tas and long off-shore races. This year, how­ever, the sail­ing week will take on a new guise, both in terms of its pro­gram and for­mat. The Rolex Capri In­ter­na­tional Re­gatta is ded­i­cated to large Su­per­maxi craft and other CRC Su­pery­acht, ORC and IRC ton­naged craft.

From 24 to 28 May. Capri www.yacht­clu­bital­

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