Monetti since 1904

Where Naples Coast & Islands - - SHOPPING -

The turn of the 20th cen­tury saw the open­ing of the first ‘Monetti’ store at its his­toric head­quar­ters in via Santa Brigida. Its founder Guglielmo se­nior, a qual­i­fied tech­ni­cian watch­maker and afar-sighted pi­o­neer of his times, de­fied pub­lic opin­ion by be­liev­ing in the wa­ter-re­sis­tant prop­er­ties of Rolex watches, an in­tu­ition that re­sulted in the es­tab­lish­ment of the Monetti-Rolex partnership, a tra­di­tion per­pet­u­ated since 1932. Over time, Monetti also be­gan sell­ing other cov­et­edVilla watch brands and, in 1968, Gi­uglielmo ju­nior be­gan to make a name for him­self in the world of high-class jew­elry, not only by de­vel­op­ing his own de­signs but also by part­ner­ing with renowned gold­smiths like Pomel­lato. To­day, Monetti’s two Naples-based stores in via Dei Mille and via Santa Brigida are still con­sid­ered a ref­er­ence point in the city’s his­tor­i­cal and com­mer­cial tra­di­tion.

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