Konka En­ergy Drink signs Curvy Diva

Daily Observer (Jamaica) - - SPLASH -

En­ergy drink Konka has signed a en­dorse­ment deal with me­dia per­son­al­ity and record­ing artiste yanique “Curvy Diva” Bar­rett. The agree­ment, which was inked on Wed­nes­day, will see her tak­ing on her first role as a brand am­bas­sador, which will in­volve some ex­cit­ing ini­tia­tives.

The 16-month deal will see Bar­rett im­me­di­ately as­sum­ing her du­ties as brand am­bas­sador through a re­cruit­ment drive to de­velop an all-fe­male pro­mo­tional team to be known as the Konka Army.

“I’m ex­cited to ‘konka’ the road with the team. We have ma­jor plans for par­ties dur­ing the Christ­mas sea­son and we are go­ing to be a part of Car­ni­val next year, but right now the Konka Army is gear­ing up to take on the streets. I can’t wait to start au­di­tion­ing the girls. They will have to bring en­ergy, en­ergy and more en­ergy. Plus, we have some on-fire so­cial me­dia pro­mo­tions,” noted Bar­rett.

“The Konka En­ergy Drink brand is ex­cit­ing and fresh, and that re­ally drew me in. I see my­self as con­quer­ing chal­lenges and bar­ri­ers, so this re­ally res­onates with me. The new­ness of the prod­uct re­ally has me very ex­cited, also; I can re­ally put my stamp on it. The bonus for me, too, is Konka re­ally does taste good,” said an an­i­mated Bar­rett.

An­drew El­lis, brand man­ager for Konka En­ergy Drink, ex­plained that the deal with Curvy Diva was not only ex­cit­ing, but fit per­fectly with the brand’s ob­jec­tives.

“The sim­i­lar­i­ties be­tween our brand and the Curvy Diva are just per­fectly aligned. Vis­ually, we want this brand to be the sex­i­est drink on the mar­ket and the Curvy Diva is the quin­tes­sen­tial choice for us. We have al­ready seen her growth in the in­dus­try as a new artiste in the in­dus­try. As a new en­ergy drink on the Ja­maican land­scape, we also look to carve a suc­cess­ful path for our brand. We are ready to ‘konka’,” El­lis stated.

The Lasco-man­u­fac­tured and -dis­trib­uted en­ergy drink, which was launched in March this year, is re­port­edly steadily mak­ing in­roads in the highly com­pet­i­tive en­ergy drink mar­ket. The non-al­co­holic bev­er­age is man­u­fac­tured in Ja­maica and is po­si­tioned as a great tast­ing and eco­nom­i­cally priced al­ter­na­tive.

Las­celles Chin (right), ex­ec­u­tive chair­man of LASCO Af­fil­i­ated Com­pa­nies, shakes hands with the new Konka brand am­bas­sador, Yanique “Curvy Diva” Bar­rett, after the of­fi­cial sign­ing held at the LASCO Distributors Red Hills Road Fa­cil­i­ties on Wed­nes­day, Novem­ber 7, 2018. Shar­ing in the mo­ment are (from sec­ond left) An­drew El­lis, Konka brand man­age (stand­ing, left) and Peter Mark Chin, deputy ex­ec­u­tive chair­man of LASCO Af­fil­i­ated Com­pa­nies and manag­ing di­rec­tor of LASCO Distributors.

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