Pulse’s Oraine Bar­rett stars in new Equinox cam­paign

Jamaica Gleaner - - FLAIR -

ORAINE BAR­RETT con­tin­ues to soar to new heights in fash­ion and fit­ness. The Pulse su­per­model is now the face of su­per fit­ness brand, Equinox.

Shot in Cal­i­for­nia, pho­tog­ra­pher Ja­cob Sut­ton cap­tures Oraine in full flight as he demon­strates sev­eral high-pow­ered work­out rou­tines. Hav­ing been on the global fash­ion scene for sev­eral years, Bar­rett still gets a rush from trav­el­ling and work­ing in dif­fer­ent lo­ca­tions. “We had a spec­tac­u­lar time shoot­ing for four days in the dessert. It was a thrilling ex­pe­ri­ence,” said the top male model in the re­gion. And he didn’t have to share this view. The images speak loudly. The team at Equinox is duly im­pressed and notes that Bar­rett pro­duced “in­cred­i­ble im­agery” and was a true pro­fes­sional that brought his A-game to the shoot – a view which can eas­ily be shared by the av­er­age man look­ing at the photos. In the cam­paign, Bar­rett ex­udes high con­fi­dence, which nat­u­rally comes with a body in such ex­cep­tional shape.

It is this shape and form that the model has par­layed into his own man­ner of fit­ness. Now a sea­soned ‘New Yorker’, the top stu­dios of the city are host to his high-fash­ion pho­to­shoots for de­sign houses such as the iconic Amer­i­can brand Ralph Lauren, while the streets are now his play- ground for strong bursts of fit­ness rou­tines.


Grow­ing up in lush St El­iz­a­beth is where the man of style be­gan his love af­fair with fit­ness. “From I was a boy lift­ing farm gear to want­ing to play every sport in pri­mary and high schools, I loved be­ing fit.” It is there­fore no sur­prise that the teenager, who was cap­tain of his vol­ley­ball team, played cricket, foot­ball and hockey, has trans­formed into an en­vi­able spec­i­men of pure phys­i­cal­ity and strength. Bar­rett’s lat­est works have cre­ated sig­nif­i­cant in­ter­est in the fash­ion and fit­ness spheres. Bar­rett can be seen on­line in videos on the streets of New York do­ing sev­eral work­outs, and in some cases us­ing scaf­fold­ing as part of his ex­er­cise gear. New forms of grav­ity-de­fy­ing ex­er­cises that show off his su­per­sculpted body are now the rage on the In­ter­net.

caught up with Bar­rett who was tran­si­tion­ing from stu­dio to street side af­ter one of his fa­mous shoots. “I am truly alive when I am work­ing out, and I want peo­ple to be in­flu­enced to get mov­ing too. The idea is to make fit­ness ac­ces­si­ble and make peo­ple aware of what they could do with­out even be­ing in a gym.”

The man who be­gan his ca­reer af­ter win­ning Pulse’s Caribbean Model Search, and who has in­spired many in fash­ion, said, “I have a great ca­reer mod­el­ling, and this is the per­fect way for me to com­bine the two. I want peo­ple to be mo­ti­vated to move and en­joy the thrills that I ex­pe­ri­ence from be­ing fit.”

It doesn’t ap­pear that the model-cum-fit­ness ex­pert will have to make a huge ef­fort, as a quick glance at this cam­paign seems enough to in­spire any­one to follow Bar­rett’s lead.


Tier X images show­ing Oraine rep­re­sent­ing Equinox.

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