RUNS

Jamaica Gleaner - - STYLE -

PULSE’S JA­MAICAN star, Ali­cia Burke, was in stun­ning form at this sea­son’s just-con­cluded New York Fash­ion Week, work­ing for only a hand­ful of the big­gest names in fash­ion. She is cur­rently in Mi­lan, where her ex­clu­sive ap­pear­ances con­tinue. She then heads to Paris for the last of the col­lec­tions. Given her cur­rent sta­tus, earned in a few months in Europe ear­lier this year (as well as her ex­clu­sive agree­ments with some of the most im­por­tant names in fash­ion), Ali­cia is clos­ing in on the in­dus­try’s top ranks. Ac­cord­ingly, she is be­ing man­aged very care­fully, and, be­cause of her ex­clu­sives, she has to limit her ap­pear­ances. Ali­cia’s first New York Fash­ion Week ap­pear­ances were for big­gies such as Ralph Lau­ren, Os­car de la Renta, Ja­son Wu, Tommy Hil­figer, Al­tuz­zara and Pra­bal Gu­rung. That’s su­per ex­clu­sive and pretty heavy­weight for a first show­ing.

MAS­SIVE CAM­PAIGN

Af­ter a mere eight months in the in­ter­na­tional mar­ket, Ali­cia no longer goes on cast­ings, but rather is booked for the shows by re­quest. She skipped the Lon­don shows, de­spite hold­ing book­ings for the likes of Burberry. How­ever, she had no choice, hav­ing to re­main in New York to ful­fil one of her com­mit­ments re­quir­ing a three-day shoot for one of fash­ion’s top pub­li­ca­tions with ar­guably the in­dus­try’s most highly re­garded pho­tog­ra­pher. She also had to shoot a mas­sive cam­paign that can­not yet be dis­closed. Mi­lan and Paris will close out Ali­cia’s first full fash­ion sea­son, hav­ing started her in­ter­na­tional ca­reer at the be­gin­ning of 2016. In th­ese new mar­kets, Ali­cia will add to her im­pres­sive client list which cur­rently in­cludes French Vogue (12 pages by her­self with David Simms), cover and 18 pages of Harper’s Bazaar, Style.com, Gucci, Prada, Me & Em, Ver­sace, Ital­ian Vogue, I-D, Benet­ton, The Sun­day Times, Marc Ja­cobs, Vivi­enne West­wood, 1883, Top Shop, Bottega Veneta, The­ory with David Simms, Les­ley Gor­ing, Har­vey Ni­chols, Tush, J. JS Lee and Azze­dine Alaia.

Other clients in­clude Eme­lio de la Morena, Bora Akeem, Sib­ling, Os­man, Amanda, Schi­a­par­elli, Self Ser­vice with Mat­teo Mon­ta­nari, Elie Saab, Vik­tor & Rolf, The Last Mag­a­zine with Dan Martensen and Clare Richard­son, as well as Dou­ble Mag­a­zine.

MUL­TI­PLE AS­SIGN­MENTS

All this ac­com­plished in seven months by a shy young Ja­maican from Bul­let Tree in Old Har­bour! Fash­ion’s ‘bi­ble’, Vogue, speak­ing of her in May, said

Af­ter her Gucci ap­pear­ance, they have put their money where their mouth is, book­ing her for mul­ti­ple as­sign­ments in both Europe and the United States.

Mod­els.com has been no less ex­u­ber­ant, calling her in the in­flu­en­tial web­site’s maiden fea­ture on the emerg­ing star.

The win­ner of Pulse’s 2015 Caribbean Model Search Re­al­ity TV show, Ali­cia is com­mand­ing the at­ten­tion of fash­ion editors ev­ery­where. In­dus­try insiders anx­iously wait to see what the next few months will bring as she ex­e­cutes her ex­clu­sive obli­ga­tions which ex­tend to De­cem­ber. Her agency, Pulse, is fully sat­is­fied with her suc­cess to date, in­di­cat­ing that Ali­cia has ex­ceeded their wildest ex­pec­ta­tions, de­spite be­ing fairly cer­tain that she would have be­come a star.

Ali­cia Burke in Pra­bal Gu­rung SS 2016.

CON­TRIB­UTED PHO­TOS

Ali­cia in Ja­son Wu SS 2016

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