MORE NEWS IN BRIEF Use our symbols correctly –
Advertisers, marketers and public relations practitioners are being reminded to follow the guidelines and rules governing the appropriate use of the country’s national symbols and emblems.
Chief of State Protocol at the Office of the Prime Minister, Ambassador Elinor Felix, said the symbols and emblems signify the national goals, values and history, and it is important that they are held in high regard.
“It is through these emblems and symbols that we can respect our heritage and commit ourselves to continue the legacy of building and development,” she noted.
Ambassador Felix was addressing a training session for public relations practitioners on the use of Jamaica’s national emblems and symbols held at the Office of the Prime Minister last Thursday.
The emblems are: the National Flag of Jamaica, the Coat of Arms of Jamaica (more correctly known as the State Arms of Jamaica), and the National Anthem.
The four national symbols are the ackee fruit; the swallowtail hummingbird; the blue mahoe tree; and the lignum vitae flower.
Ambassador Felix informed that the symbols and emblems can be utilised for official, commercial (in trademarks) and personal use.
As it relates to the National Flag, which is one of the most misused emblems, she advised that it should never be allowed to touch the ground or floor and should be used with extreme care.
It should not be draped over vehicles of any sort, except those of the military or police and on state or official occasions.