MORE NEWS IN BRIEF Use our sym­bols cor­rectly –

Jamaica Gleaner - - INTERNATIONAL NEWS -


Ad­ver­tis­ers, mar­keters and pub­lic re­la­tions prac­ti­tion­ers are be­ing re­minded to fol­low the guide­lines and rules gov­ern­ing the ap­pro­pri­ate use of the coun­try’s na­tional sym­bols and em­blems.

Chief of State Pro­to­col at the Of­fice of the Prime Min­is­ter, Am­bas­sador Eli­nor Felix, said the sym­bols and em­blems sig­nify the na­tional goals, val­ues and his­tory, and it is im­por­tant that they are held in high re­gard.

“It is through these em­blems and sym­bols that we can re­spect our her­itage and com­mit our­selves to con­tinue the legacy of build­ing and de­vel­op­ment,” she noted.

Am­bas­sador Felix was ad­dress­ing a train­ing ses­sion for pub­lic re­la­tions prac­ti­tion­ers on the use of Ja­maica’s na­tional em­blems and sym­bols held at the Of­fice of the Prime Min­is­ter last Thurs­day.

The em­blems are: the Na­tional Flag of Ja­maica, the Coat of Arms of Ja­maica (more cor­rectly known as the State Arms of Ja­maica), and the Na­tional An­them.

The four na­tional sym­bols are the ac­kee fruit; the swal­low­tail hum­ming­bird; the blue ma­hoe tree; and the lignum vi­tae flower.

Am­bas­sador Felix in­formed that the sym­bols and em­blems can be utilised for of­fi­cial, com­mer­cial (in trade­marks) and per­sonal use.

As it re­lates to the Na­tional Flag, which is one of the most mis­used em­blems, she ad­vised that it should never be al­lowed to touch the ground or floor and should be used with ex­treme care.

It should not be draped over ve­hi­cles of any sort, ex­cept those of the mil­i­tary or po­lice and on state or of­fi­cial oc­ca­sions.

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