Re­gional hote­lier bat­ting for bou­tique ho­tels

Jamaica Gleaner - - HOSPITALITY JAM -

BOU­TIQUE HO­TELS in the Caribbean have sto­ries that visi­tors to the re­gion want to hear, as­serts a lead­ing in­ter­na­tional hote­lier.

Bill Clegg, re­gional vice-pres­i­dent, Fran­chise Ser­vices and Pro­grammes, of Choice Ho­tels In­ter­na­tional, Inc, be­lieves that good things of­ten come in small pack­ages, and the Caribbean’s unique and his­toric ac­com­mo­da­tions are re­mem­bered long af­ter their guests de­part.

Clegg, who ad­dressed this sub­ject at the Caribbean Hos­pi­tal­ity In­dus­try Ex­change Fo­rum (CHIEF) at El Con­quis­ta­dor Re­sort in Puerto Rico last week­end, said his com­pany has been en­gag­ing with ho­tel op­er­a­tors to dis­cuss ways that bou­tique ho­tels can de­liver and en­hance a highly per­son­alised ac­com­mo­da­tions ex­pe­ri­ence, and to have them share best prac­tices – in par­tic­u­lar, what’s work­ing for them as they de­velop their own sto­ries.

“Bou­tique ho­tels of­fer visi­tors to the Caribbean the op­por­tu­nity to truly ex­plore the des­ti­na­tion,” Clegg stated, ex­plain­ing that “guests stay­ing at bou­tique ho­tels can of­ten im­merse them­selves in the real cul­ture, his­tory, beaches, and trop­i­cal ameni­ties that make the re­gion unique”.

The hote­lier, who ad­dressed a panel en­ti­tled Ex­pe­ri­ence the In­ti­macy – Tips for De­liv­er­ing a Bou­tique Ex­pe­ri­ence to the Caribbean trav­eller, said while all va­ri­ety of ho­tels meet trav­ellers’ needs, per­son­alised touch is a key sell­ing point for to­day’s dis­cern­ing vis­i­tor.

Round­ing out the panel with Clegg were Lour­des Hain­lin, vice pres­i­dent, client ser­vices of Forbes Travel Guide; Del­roy Lake, gen­eral man­ager of Anacaona Bou­tique Ho­tel in An­guilla; and Roberta Garzaroli, owner of Gray­cliff Ho­tel in Nas­sau, Ba­hamas.

LARGEST PORT­FO­LIO

Choice Ho­tels’ As­cend Ho­tel Col­lec­tion, the world’s largest global port­fo­lio of di­verse in­de­pen­dent ho­tels and re­sorts, al­lows bou­tique ho­tels to align and ben­e­fit from Choice’s broad dis­tri­bu­tion chan­nels, global and re­gional mar­ket­ing and pro­mo­tion, ed­u­ca­tional op­por­tu­ni­ties, and other fran­chise ser­vices that of­fer ho­tel own­ers and op­er­a­tors the chance to max­imise rev­enues and guest sat­is­fac­tion.

As­cend Ho­tel Col­lec­tion af­fil­i­ated ho­tels are lo­cated in Abaco, Ba­hamas; Willem­stad, Cu­raçao; Ge­orge­town, Guyana; San Juan, Puerto Rico; and in Dutch St Maarten.

The com­pany is seek­ing to ex­pand its Caribbean foot­print with new As­cend Ho­tel Col­lec­tion af­fil­i­a­tions in key Caribbean des­ti­na­tions, in­clud­ing An­guilla, An­tigua, Aruba, Bar­ba­dos, Ja­maica, St Lu­cia, the United States Vir­gin Is­lands, and oth­ers with known demand and ease of ac­cess.

CHIEF is pro­duced by the Caribbean Ho­tel and Tourism As­so­ci­a­tion.

CONTRIBUTED

Stu­art Bowe ac­cepts the cov­eted award from Karolin Trou­bet­zkoy, pres­i­dent of the Caribbean Ho­tel and Tourism As­so­ci­a­tion.

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