Ta­mara McKayle -New head of CEEN news

Jamaica Gleaner - - INTERNATIONAL NEWS - Keisha Hill Gleaner Writer keisha.hill@glean­erjm.com

THE CARIBBEAN En­ter­tain­ment Ev­ery­day Net­work (CEEN) a sub­sidiary of In­ter­na­tional Me­dia Con­tent, par­ent com­pany of Caribbean sports ca­ble gi­ant Sports­Max, has a new, young and vi­brant ex­ec­u­tive pro­ducer and pre­sen­ter, Ta­mara McKayle, to lead its news de­part­ment.

McKayle is no stranger to lo­cal me­dia, hav­ing worked in the sec­tor more than six years, with her lat­est stint be­ing writer, pro­ducer and pre­sen­ter in the television de­part­ment at the Ja­maica In­for­ma­tion Ser­vice (JIS), where she worked for just over three years.

Many Ja­maicans, in fact, may re­mem­ber her as the 2010 win­ner of CVM’s ‘The An­chor’ jour­nal­ism re­al­ity show, which she won while a fi­nal-year stu­dent at the Caribbean In­sti­tute of Me­dia and Com­mu­ni­ca­tions, Univer­sity of the West Indies, Mona.

“I am some­one who will work re­ally long hours just to en­sure a spe­cific task gets done; for ex­am­ple, a television fea­ture I am work­ing on or a script. I have al­ways had a real pas­sion and open­ness to learn from those who are more ex­pe­ri­enced and wiser so that I can hone my own craft,” McKayle told The Gleaner.

McKayle, the 2011 Prime Min­is­ter Youth awardee for jour­nal­ism and pro­fessed woman of faith will, in her new role, man­age the news team at CEEN TV which in­cludes re­porters and pro­duc­ers.

She will also be pre­sent­ing the live nightly CEEN Caribbean News, which cur­rently broad­casts through­out the New York Tri-State area in the United States on Op­ti­mum and Ver­i­zonFios, and in On­tario, Canada, on Bell Fibe and Rogers net­works.

THE VI­SION

“I like the vi­sion that my su­pe­ri­ors shared with me on the di­rec­tion CEEN News is tak­ing and that is why I de­cided to join the fam­ily. What I hope to bring to the ta­ble, with the help of my team, is an end prod­uct that is world-class in look and qual­ity,” McKayle said.

CEEN is a 24-hour sub­scrip­tion television chan­nel serv­ing the grow­ing Caribbean di­as­pora, reach­ing ap­prox­i­mately 230,000 Caribbean homes in North Amer­ica and Canada.

Founded in 2011, CEEN TV car­ries the largest and most var­ied se­lec­tion of Caribbean pro­gram­ming from Ja­maica, Trinidad & Tobago, Guyana and the rest of the English-speak­ing Caribbean.

“I would like the CEEN name to be more recog­nised lo­cally and re­gion­ally be­cause, while we are reach­ing those over­seas, our lo­cals should in­stantly know who we are and where to go if they want news from Ja­maica and the rest of the Caribbean to reach those fur­ther afield,” McKayle said.

CEEN also shows a wide ar­ray of live pro­gram­ming from the is­lands, in­clud­ing Ja­maica’s Man­ning and DaCosta Cup sea­sons, the yearly Boys and Girls’ Ath­letic Cham­pi­onships, Miss Ja­maica World, Sun­shine Girls’ netball, and Trinidad & Tobago’s car­ni­val com­pe­ti­tions and Road, March, to name a few.

McKayle admits that the jour­ney has not al­ways been easy. “No, it hasn’t. I of­ten think peo­ple would see you on television and think that’s so glam­orous, but the real work is what hap­pens be­hind the scenes,” she said.

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