Dis­count time

Jamaica Gleaner - - AUTOMOTIVES - Mel Cooke Gleaner Writer

Used mo­tor ve­hi­cles for sale dis­played for po­ten­tial pur­chasers.

IT IS the last Sun­day in Oc­to­ber and al­ready there are ad­ver­tise­ments on ra­dio about Christ­mas sales and there has even been a New Year’s Eve ball an­nounce­ment. In the busi­ness of buy­ing and sell­ing cars, a trans­ac­tion is not as easy as walk­ing into a cloth­ing or jew­ellery store, pay­ing the re­duced price as ad­ver­tised, and walk­ing out with the item.

As most mo­tor ve­hi­cle pur­chases are done through loan fi­nanc­ing, a con­sid­er­able amount of time is re­quired to com­plete a trans­ac­tion, what with the doc­u­ments which are re­quired and the checks which fi­nan­cial in­sti­tu­tions carry out in vet­ting prospec­tive pur­chasers. It is not sur­pris­ing, then, that year-end sales on mo­tor ve­hi­cles should start early.

And they have, but apart from the time re­quired to change a mo­tor ve­hi­cle’s lo­ca­tion from show­room to drive­way, an­other fac­tor driv­ing the dis­counts. New car deal­ers are sell­ing 2016 mod­els, as the 2017 mod­els (some of them shape changes or mi­nor up­grades) are com­ing in. And as fi­nan­cial in­sti­tu­tions typ­i­cally fi­nance mo­tor ve­hi­cles up to five years old, the used car deal­ers are of­fer­ing lower prices on 2011 mod­els. Also con­tribut­ing to these dis­counts is the five-year cut-off point for im­port­ing mo­tor cars for non-com­mer­cial use into Ja­maica.

In a pre­vi­ous in­ter­view with Au­to­mo­tives, pres­i­dent of the new car deal­ers’ or­gan­i­sa­tion, the Au­to­mo­bile Deal­ers As­so­ci­a­tion (ADA), Kent LaCroix, said hav­ing these sales is nec­es­sary.” If one has to try Kent LaCroix, chair­man of the Au­to­mo­bile Deal­ers As­so­ci­a­tion.


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