Cruise council given mandate to grow industry
The National Cruise Council has been given the mandate of growing the local cruise shipping industry, to ensure sustainable growth and development of the sector.
The charge was given by Minister of Tourism Edmund Bartlett during a meeting of the council on October 27 at the ministry’s New Kingston offices.
Bartlett said the cruise industry is poised for growth with a projected arrival of 1.8 million persons in 2016, up from 1.7 million in 2015.
“If we do that, then we will have four million arrivals for visitors this year, and that will be an all-time record,” he said.
The minister emphasised that the sector needs to grow in terms of earnings as well.
“The real Achilles heel for us is that the per capita earning from cruising is abysmally low in relation to our competitors. And that per capita spend has to move from the US$84 that it is now, to US$100, and then we expect that it would get to US$150 by 2020,” Bartlett said.