35 years of Sandals Resorts International
WHAT STARTED out as a single hotel led by passion and financial need has turned into one of the most remarkable hospitality chains in the world.
Known for industry-leading quality, innovation, training, and development of its people and also as a giant in community outreach, Sandals Resorts International, after 35 years, is on a never-ending journey of fusing together quality and new levels of hospitality services.
“The most satisfying part is, right out of Caribbean leadership, we have developed the world’s only consumer-recognised all-inclusive hospitality brand,” Sandals’ chief executive officer, Adam Stewart, told Hospitality Jamaica during the chain’s 35th anniversary media tour on Sunday.
Asked if Sandals was forced to differentiate itself from the rest of the market, Stewart said in many aspects, the answer was yes.
“Competition motivates you to find your space, your niche, the place that allows your company to outperform the rest and win,” he admitted.
WANTING TO BE THE BEST
The Sandals executive, who was born the same year that the flagship resort, Sandals Montego Bay opened, said competition took the group down the road of wanting to be the best and to provide an experience second to none.
“This was the birth of luxuryincluded, a distinct difference in all elements of our experience. We hold ourselves to a higher standard in our conceptualising of ideas, our thinking, and most importantly, in our execution, which could also be called our guest experience.”
Today, the Jamaican-owned brand has changed the tourism landscape in Barbados, The Bahamas, The Turks and Caicos Islands, Grenada, St Lucia, and Antigua and Barbuda and lays claim to being the first hotel to offer over-water butler suites in Jamaica.
Competing against themselves, the chain has unveiled five 2,500-foot luxury villas and 12 bungalows seated on 156 piles on the Sandals Royal Caribbean Private Island. The first five will be completed by November 15, with the others scheduled for completion in early 2017.
“Our over-water suites are sold out until spring 2018,” the group’s new chief operations officer, Shawn DaCosta, said with pride, boasting that Sandals had broken the mould that Jamaica was a destination with a price point.
From floating water hammocks to private glass floors, each villa delivers an immersive journey of the Caribbean’s finest turquoise waters and rich marine life. Couples can admire the majestic beauty of
The Lagoon rooms at Sandals Barbados.