35 years of San­dals Re­sorts In­ter­na­tional

Jamaica Gleaner - - HOSPITALITY JAMAICA - Janet Sil­vera Hos­pi­tal­ity Ja­maica Co­or­di­na­tor

WHAT STARTED out as a sin­gle ho­tel led by pas­sion and fi­nan­cial need has turned into one of the most re­mark­able hos­pi­tal­ity chains in the world.

Known for in­dus­try-lead­ing qual­ity, in­no­va­tion, train­ing, and de­vel­op­ment of its peo­ple and also as a gi­ant in com­mu­nity out­reach, San­dals Re­sorts In­ter­na­tional, af­ter 35 years, is on a never-end­ing jour­ney of fus­ing to­gether qual­ity and new lev­els of hos­pi­tal­ity ser­vices.

“The most sat­is­fy­ing part is, right out of Caribbean lead­er­ship, we have devel­oped the world’s only con­sumer-recog­nised all-in­clu­sive hos­pi­tal­ity brand,” San­dals’ chief ex­ec­u­tive of­fi­cer, Adam Ste­wart, told Hos­pi­tal­ity Ja­maica dur­ing the chain’s 35th an­niver­sary me­dia tour on Sun­day.

Asked if San­dals was forced to dif­fer­en­ti­ate it­self from the rest of the mar­ket, Ste­wart said in many as­pects, the an­swer was yes.

“Com­pe­ti­tion mo­ti­vates you to find your space, your niche, the place that al­lows your com­pany to out­per­form the rest and win,” he ad­mit­ted.


The San­dals ex­ec­u­tive, who was born the same year that the flag­ship re­sort, San­dals Mon­tego Bay opened, said com­pe­ti­tion took the group down the road of want­ing to be the best and to pro­vide an ex­pe­ri­ence sec­ond to none.

“This was the birth of lux­u­ry­in­cluded, a dis­tinct dif­fer­ence in all el­e­ments of our ex­pe­ri­ence. We hold our­selves to a higher stan­dard in our con­cep­tu­al­is­ing of ideas, our think­ing, and most im­por­tantly, in our ex­e­cu­tion, which could also be called our guest ex­pe­ri­ence.”

To­day, the Ja­maican-owned brand has changed the tourism land­scape in Bar­ba­dos, The Ba­hamas, The Turks and Caicos Is­lands, Gre­nada, St Lu­cia, and An­tigua and Bar­buda and lays claim to be­ing the first ho­tel to of­fer over-wa­ter but­ler suites in Ja­maica.

Com­pet­ing against them­selves, the chain has un­veiled five 2,500-foot lux­ury vil­las and 12 bun­ga­lows seated on 156 piles on the San­dals Royal Caribbean Pri­vate Is­land. The first five will be com­pleted by Novem­ber 15, with the oth­ers sched­uled for com­ple­tion in early 2017.

“Our over-wa­ter suites are sold out un­til spring 2018,” the group’s new chief op­er­a­tions of­fi­cer, Shawn DaCosta, said with pride, boast­ing that San­dals had bro­ken the mould that Ja­maica was a des­ti­na­tion with a price point.

From float­ing wa­ter ham­mocks to pri­vate glass floors, each villa de­liv­ers an im­mer­sive jour­ney of the Caribbean’s finest turquoise wa­ters and rich ma­rine life. Cou­ples can ad­mire the ma­jes­tic beauty of


The La­goon rooms at San­dals Bar­ba­dos.

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