Melia Braco Vil­lage fêtes Cana­dian travel agents

Jamaica Gleaner - - HOSPITALITY JAMAICA - Richard Mo­rais Hos­pi­tal­ity Ja­maica Writer

THE CUR­TAIN came down on a visit of 80 travel agents from Canada who came to Ja­maica to ob­serve first-hand the na­tion’s tourism prod­uct, with a re­cep­tion at Melia Braco Vil­lage in Trelawny, re­cently.

Named Ja­maica’s ‘Best New Ho­tel’ at the World Travel Awards, Melia Braco pulled out all the stops in woo­ing the agents with some ex­quis­ite dishes, in­clud­ing an ar­ray of Ja­maican culi­nary de­lights.

The re­sort did not stop at its food of­fer­ings, feed­ing the agents with top-notch en­ter­tain­ment, in­fused with a num­ber of cul­tural pre­sen­ta­tions.

Pleased with the well-or­ches­trated wel­come, the Ja­maica Tourist Board’s (JTB) re­gional di­rec­tor in Canada, Philip Rose, said it pro­pelled ex­cite­ment for the agents, who, af­ter ex­pe­ri­enc­ing the is­land, would be more equipped to sell the coun­try to their clients.

He said the group was spread across Ne­gril, Mon­tego Bay, Trelawny, and Ocho Rios and was very im­por­tant be­cause Canada was among Ja­maica’s largest source mar­kets.

GREAT IDEA

Pres­i­dent of the Ja­maica Ho­tel and Tourist As­so­ci­a­tion (JHTA) Omar Robin­son noted that it was a fan­tas­tic idea on the part of the JTB to bring the travel agents down to ac­tu­ally see and in­ter­act with the ho­tels.

“The Cana­dian mar­ket had suf­fered a slight de­crease, but it is dear to Ja­maica and such a strat­egy can bring it back to its pride of place,” he stated.

Com­mend­ing the ef­fort, the ho­tel’s gen­eral man­ager, Dim­itris Kosvo­gian­nis, added that it he be­lieved in ex­po­sure and in­ter­ac­tion.

The event was sup­ported by the JTB’s re­gional di­rec­tor, Ja­maica and the Caribbean, Jan­ice Allen and vi­cepres­i­dent of the JHTA, Vana Tay­lor.

Melia’s di­rec­tor of sales and mar­ket­ing, An­gella Ben­nett, chaired the evening’s event.

Some of the 80 travel agents hosted by Melia Braco Vil­lage.

From left: Host­ess Tonii-Ann Richards and food and bev­er­age su­per­vi­sor Rack­ell Whorms flash smiles af­ter a job well done at the Ja­maica Tourist Board re­cep­tion at Melia Braco Vil­lage.

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