‘There will be enough pork for Christ­mas’

Jamaica Gleaner - - NEWS -

THE JA­MAICA Agri­cul­tural So­ci­ety (JAS) has said there will be ad­e­quate sup­ply of pork for the up­com­ing Christ­mas sea­son. Pres­i­dent of the JAS, Nor­man Grant, said pig farm­ers are now pro­duc­ing to meet 60 per cent of lo­cal de­mand and will be able to pro­vide suf­fi­cient fresh meat to the gen­eral mar­ket, as well as to ham pro­ces­sors.

Grant was speak­ing at the launch of ‘Eat Jamaican’ Month on Novem­ber 2 at the JAS head of­fice, down­town Kingston.

The cel­e­bra­tions, un­der the theme ‘Grow What We Eat, Eat What We Grow’, is in part­ner­ship with the Min­istry of In­dus­try, Com­merce, Agri­cul­ture and Fish­eries.

Grant said the JAS will be us­ing the ob­ser­vance to in­ten­sify its pro­mo­tion of lo­cal foods lead­ing up to the Christ­mas hol­i­days.

He said the JAS is in dis­cus­sion with the Tourism Link­ages Hub in the Min­istry of Tourism to form a part­ner­ship to pro­mote the ini­tia­tive in the sec­tor.

CAM­PAIGN FEED­BACK

He noted that the cam­paign has achieved pos­i­tive re­sults since it was launched in 2003.

“When we launched the cam­paign, we were grow­ing im­ports by a weighted av­er­age of US$100 mil­lion per an­num. Sub­se­quent to the launch of the cam­paign, that de­creased from US$100 mil­lion to US$60 mil­lion. The Eat Jamaican cam­paign has saved the Jamaican econ­omy in ex­cess of US$400 mil­lion,” he said.

The JAS pres­i­dent re­it­er­ated his call for con­sumers to sup­port farm­ers by buy­ing lo­cal pro­duce in order to fur­ther re­duce the food-im­port bill, which is now un­der US$900 mil­lion.

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