Ali­cia nails Ralph Lau­ren and Coach cam­paigns

Jamaica Gleaner - - FLAIR FEATURE -

PULSE’S ALI­CIA Burke is on fire. Burke is the star of the new Ralph Lau­ren ‘iconic’ cam­paign shot in New York by Steven Meisel, con­sid­ered by many in the in­dus­try to be the world’s #1 fash­ion pho­tog­ra­pher. The new cam­paign im­ages are ev­ery­where and can also be seen on the Ralph Lau­ren web­site. Art di­rec­tion for the cam­paign is by Fa­bien Baron and styling is by Karl Tem­pler. Meisel is a key com­po­nent of Ali­cia’s exclusive deals, which in­cor­po­rate some of the world’s great­est brands. These can only be dis­closed as they are re­leased, as has now been the case with Ralph Lau­ren. Ali­cia also shot the new Coach cam­paign in New York this past week. The 75-year-old Coach prides it­self on be­ing the com­pany that de­fines mod­ern global lux­ury. Just the right fit for the new Ja­maican su­per­star, who Coach chose in its con­tin­u­ing quest to mar­ket authen­tic­ity, in­no­va­tion, and rel­e­vance – stated hall­marks of the brand.


In ad­di­tion, Burke has shot two ma­jor cam­paigns over the past two weeks, which can’t be dis­closed un­til later this year. She is also up for an as­sign­ment for one of the most iconic and sought af­ter cam­paigns in the fash­ion and life­style in­dus­tries. These lat­est feats come hot on the heels of her be­ing rated by Vogue (yet again), this time as one of six bomb­shells tak­ing over the mod­el­ling world. Ali­cia is clearly #1 among the new stars, be­ing only nine months in the in­ter­na­tional model mar­ket. She is the only black model among the six fea­tured. While she does not out­rank some of the es­tab­lished su­per­mod­els who have been in the busi­ness for years, Ali­cia is the new star that Vogue and the en­tire in­dus­try have their lens firmly trained on, and ev­ery­one is talk­ing.


In Mi­lan, then Paris, she closed the 2016 spring sum­mer sea­son, do­ing run­way du­ties for a select group of su­per brands, in­clud­ing Dolce & Gab­bana, Ar­mani, Stella Mc­Cart­ney, Sal­va­tore Fer­rag­amo, and Francesco Scog­namiglio.

In her very brief in­ter­na­tional ca­reer to date, Ali­cia’s client list has grown to in­clude French Vogue, cover and 18 pages of Harper’s Bazaar,, Ralph Lau­ren, Coach, Gucci, Prada, Bobbi Brown, Me & Em, Ver­sace, Ital­ian Vogue (twice), I-D, Benet­ton, The Sun­day Times, Marc Ja­cobs, Vivi­enne Westwood, 1883, Top Shop, Bot­tega Veneta, The­ory with David Simms, Les­ley Gor­ing, Har­vey Ni­chols, Tush, J. JS Lee, Bluma­rine, Trus­sardi, Azze­dine Alaia, Eme­lio de la Morena, Bora Akeem, Sib­ling, Osman, Dolce & Gab­bana, Ar­mani, Stella Mc­Cart­ney, Sal­va­tore Fer­rag­amo, Francesco Scog­namiglio, Amanda, Schi­a­par­elli, Self Ser­vice with Mat­teo Mon­ta­nari, Elie Saab, Vik­tor & Rolf, The Last Mag­a­zine with Dan Martensen and Clare Richard­son, as well as Dou­ble Mag­a­zine.


Ali­cia Burke for Ralph Lau­ren.

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