Pan chicken com­pe­ti­tion could find per­ma­nent home in HWT

Jamaica Gleaner - - ENTERTAINMENT -

BASED ON the suc­cess of Pan 2016, hosted by CB Foods last Sun­day, it seems the an­nual com­pe­ti­tion may have found a per­ma­nent home at the Half-Way Tree Trans­port Cen­tre, ac­cord­ing to brand man­ager of CB Foods Ali­cia Bogues.

In an in­ter­view with The Gleaner Bogues ex­pressed huge sat­is­fac­tion at the sup­port the event re­ceived, stat­ing that the move from down­town Kingston to Half-Way Tree pulled a record crowd. “We were ex­pect­ing a large crowd, but not from that early in the day; ab­so­lutely not. From the gates opened, there were like 3,000 peo­ple who turned up, which is not typ­i­cal of the event, as we ex­pect the crowd later on the day,” she said.

Ex­plain­ing the venue change, Bogues said: “This year, be­cause our re­gion­als went to dif­fer­ent lo­ca­tions, we de­cided to also do the same for the fi­nal. I wanted it to be in­no­va­tive, and I think, all in all ev­ery­body was re­ally pleased.”

How­ever, that sen­ti­ment was not shared by some pa­trons. The Gleaner spoke to quite a few per­sons at the event who ex­pressed dis­sat­is­fac­tion, par­tic­u­larly with the venue as they be­lieved it was too small for the mas­sive crowd. Ad­mit­ting that the crowd was larger than an­tic­i­pated, Bogues promised to fix the space is­sue in the years to come.

“I mean, by 4p.m., 10,000 arm­bands were fin­ished,” she said, ex­plain­ing that hav­ing seen how the event turned out her team is do­ing their eval­u­a­tion and will be iron­ing out some de­tails to en­sure a smoother stag­ing in 2017. “It was our first time in the venue and I know that we had one or two short­com­ings. But I mean, when peo­ple de­scend upon a venue, like they did in Half-Way Tree, I can only try to cre­ate a bet­ter sys­tem go­ing for­ward,” Bogues said.

Bogues said she is well aware that there were many pa­trons who were dis­ap­pointed that they did not get to taste the pan chicken of­fer­ings, as all the chicken in­side the venue was sold out from early in the night. “We can­not con­trol the crowd and we ac­tu­ally brought more chicken than we’ve ever brought. It’s just that we had such a bumper crowd,” she said. “We now have a bet­ter un­der­stand­ing of what to ex­pect, so we have to make all the nec­es­sary pro­vi­sions to make it bet­ter. One thing with Pan is that, ev­ery year, we ac­knowl­edge all the things that could make it bet­ter and plan for the fu­ture.”

De­spite the short­com­ings, Bogues said the Half-Way Tree stag­ing was a hit and it may be the venue for the com­pe­ti­tion for years to come. “That is the ul­ti­mate goal. This was our first year and we had an over­whelm­ing suc­cess. We loved the venue. There is some­thing very cool about be­ing in Half-Way Tree. It’s the heart­beat of the city and we want to share the Pan move­ment with more peo­ple,” Bogues said.


Part of the au­di­ence for the Pan 2016 fi­nal.

Tarrus Ri­ley (left) and Iba Mahr per­form­ing at the Half-Way Tree Trans­port Cen­tre, St An­drew, last Sun­day at the Pan 2016 fi­nal.


The very ex­cited 2016 CB Pan Chicken com­pe­ti­tion win­ner, Terry-Ann David­son (sec­ond left), holds up her tro­phy next to (from right) CB Chicken mas­cot Chikky, CB Chicken’s Ali­cia Bogues; Na­tional Con­ti­nen­tal Bak­ing Com­pany’s Lisa Tom­lin­son, JNBS’s Lau­rel Whyte; JN Small Busi­ness Loans’ Jacqueline Shaw-Ni­chol­son; Red Stripe’s Michelle Cun­ning­ham, and last year’s cham­pion, Dwayne Green.

Kevin Down­swell


Ali­cia Bogues, brand man­ager, Caribbean Broil­ers Group (right), and El­iz­a­beth Swaby, Pepsi-Cola brand man­ager, at the Pan 2016 fi­nals.

Bee­nie Man


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