Musson to distribute Nestlé products
MUSSON TRADING, a subsidiary of the Musson Group of Companies, will on Monday start distributing Nestlé’s confectionery portfolio.
Musson will also distribute Nestlé’s Food & Beverage products through convenience channels only, including gas stations, convenience stores and pharmacies. It means that Nestlé Jamaica will continue distributing its core food and beverage products to the supermarket retail sector.
Michael Subratie, director of Musson Jamaica Limited, said in a press statement that the group aims to increase the distribution of Nestlé products by 30 per cent by the end of 2017.
Nestlé’s confectionery portfolio includes Kit Kat, Crunch, Raisinets, Smarties, Baby Ruth, Butterfinger, and Oh Henry, while the food and beverage lines include Milo, Maggi, Nescafé, and infant nutrition products such as Klim, Lactogen, Cerelac, and Nestum.
In recent times, Musson Trading has invested heavily in a van distribution network with the goal of focusing on convenience stores, gas stations, gift shops, pharmacies, and mom-and-pop stores.
“These channels are our speciality and we hope to stand out as distributors by focusing on these areas in particular,” said Subraitie.
Nestlé has operated in Jamaica for 75 years. Last year, under a deal with Musson, the Swiss-owned company ceased local manufacturing in order to focus entirely on distribution and marketing of its brands. Nestlé Jamaica sold off its dairy operation to Musson International Dairies Limited, a wholly owned subsidiary of the Musson Group. Musson acquired Nestle’s Betty condensed milk and Supligen food drink brands, as well the manufacturing and distribution facilities at the Bybrook factory in Bog Walk, St Catherine. Seprod has been hired by Musson to run the operations.