Mus­son to dis­trib­ute Nestlé prod­ucts

Jamaica Gleaner - - BUSINESS - Steven Jack­son Se­nior Busi­ness Reporter busi­ness@glean­erjm.com

MUS­SON TRAD­ING, a sub­sidiary of the Mus­son Group of Com­pa­nies, will on Monday start dis­tribut­ing Nestlé’s con­fec­tionery port­fo­lio.

Mus­son will also dis­trib­ute Nestlé’s Food & Bev­er­age prod­ucts through con­ve­nience chan­nels only, in­clud­ing gas sta­tions, con­ve­nience stores and phar­ma­cies. It means that Nestlé Ja­maica will con­tinue dis­tribut­ing its core food and bev­er­age prod­ucts to the su­per­mar­ket re­tail sec­tor.

Michael Subratie, di­rec­tor of Mus­son Ja­maica Lim­ited, said in a press state­ment that the group aims to in­crease the dis­tri­bu­tion of Nestlé prod­ucts by 30 per cent by the end of 2017.

CON­FEC­TIONERY PORT­FO­LIO

Nestlé’s con­fec­tionery port­fo­lio in­cludes Kit Kat, Crunch, Raisinets, Smar­ties, Baby Ruth, But­terfin­ger, and Oh Henry, while the food and bev­er­age lines in­clude Milo, Maggi, Nescafé, and in­fant nu­tri­tion prod­ucts such as Klim, Lac­to­gen, Cerelac, and Nes­tum.

In re­cent times, Mus­son Trad­ing has in­vested heav­ily in a van dis­tri­bu­tion net­work with the goal of fo­cus­ing on con­ve­nience stores, gas sta­tions, gift shops, phar­ma­cies, and mom-and-pop stores.

“These chan­nels are our spe­cial­ity and we hope to stand out as dis­trib­u­tors by fo­cus­ing on these ar­eas in par­tic­u­lar,” said Subraitie.

Nestlé has op­er­ated in Ja­maica for 75 years. Last year, un­der a deal with Mus­son, the Swiss-owned com­pany ceased lo­cal man­u­fac­tur­ing in or­der to fo­cus en­tirely on dis­tri­bu­tion and mar­ket­ing of its brands. Nestlé Ja­maica sold off its dairy op­er­a­tion to Mus­son In­ter­na­tional Dairies Lim­ited, a wholly owned sub­sidiary of the Mus­son Group. Mus­son ac­quired Nes­tle’s Betty con­densed milk and Supli­gen food drink brands, as well the man­u­fac­tur­ing and dis­tri­bu­tion fa­cil­i­ties at the By­brook fac­tory in Bog Walk, St Cather­ine. Se­prod has been hired by Mus­son to run the op­er­a­tions.

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