Mu­si­cians cam­paign for crime-free Christ­mas

Jamaica Gleaner - - ENTERTAINMENT - Shere­ita Griz­zle Gleaner Writer en­ter­tain­ment@glean­erjm.com

GUITARIST LA­MONT ‘Monty’ Sa­vory is hop­ing for a Crime-Free Christ­mas and has al­ready started putting plans in place to en­sure that fel­low Ja­maicans share in that dream.

The crime sit­u­a­tion cur­rently grap­pling the is­land has weighed heav­ily on Sa­vory’s mind, espe­cially in re­cent times, as the grue­some killing spread to the na­tion’s chil­dren. With his con­nec­tions in the mu­sic in­dus­try, the band mem­ber from C-Sharp de­cided to use the en­ter­tain­ment plat­form as a way to reach out to Ja­maicans to spread his mes­sage of peace, us­ing the faces of some of the coun­try’s most pop­u­lar en­ter­tain­ers to spear­head the cam­paign.

Christo­pher Martin, Tes­sanne Chin, Busy Sig­nal, Agent Sasco, Duane Stephen­son, Tar­rus Ri­ley, Pro­toje, Chronixx, D-Ma­jor, Tifa, Kon­shens, and Kevin Down­swell were all en­listed by Sa­vory to be part of the ini­tia­tive. The cam­paign, which will be largely driven by so­cial me­dia, will see the artistes record­ing their own ren­di­tions of pop­u­lar Christ­mas songs or carols or in­te­grat­ing as­pects of their own mu­sic with a Christ­mas flair.

Monty told The Sun­day Gleaner that he de­cided on this par­tic­u­lar ini­tia­tive be­cause of how in­flu­en­tial mu­sic can be.

“I’m in the field of mu­sic and I know the power that mu­sic has,” he said. “Mu­sic is a univer­sal lan­guage, and en­ter­tain­ers are very in­flu­en­tial peo­ple in the so­ci­ety, so if they all put their voices to­gether and ad­dress this mat­ter, it might in­flu­ence one or two peo­ple.”

He also went on to say that the en­ter­tain­ers in­volved in the project did not hes­i­tate when asked to come on board.

“Ev­ery­one had the same re­sponse. Ev­ery­one said, ‘yes I’m def­i­nitely 100 per cent down for this idea’,” he said, shar­ing that many of them heaped praises on him for tak­ing the first steps to mak­ing a dif­fer­ence in Ja­maica.

“I am a be­hind-the-scenes man, but I want to make sure that my daugh­ters grow up in a world that is safe, and in or­der for that to hap­pen, we have to make a change. We can’t just sit down and com­plain all the time. We have to try some­thing.”

He also said that the project would not have got off the ground if it were not for the team he was work­ing with.

“Ev­ery­one played their part so well, and I am just so grate­ful that they shared in this vi­sion. Spe­cial thanks also to Yan­nick ‘The Ther­a­pist’ Reid – cre­ative di­rec­tor; Sap­ple­ton Pho­tog­ra­phy; and the mu­si­cians and en­gi­neers who gave of their time and tal­ent free of cost and with­out whom this project would not have been pos­si­ble.”

A Crime-Free Christ­mas will be launched on De­cem­ber 1, and a video for each song will pre­miere ev­ery day un­til De­cem­ber 12.

MAKE A DIF­FER­ENCE

“Af­ter the mu­sic video pre­mieres, the artiste, as well as the spon­sors in­volved, will take to their so­cial me­dia pages and blast the video be­cause what we want is for this project to go vi­ral, espe­cially be­cause of the mes­sage,” he said. “I am ex­pect­ing that some­one else out­side of the team right now, will take on the ini­tia­tive to try and make a dif­fer­ence. Other peo­ple can take on the move­ment, and we will def­i­nitely in­flu­ence change.”

Though the ini­tia­tive gets started as a Christ­mas project, Sa­vory hopes that the mes­sage will ex­tend be­yond the Yuletide sea­son.

“A Crime-Free Ja­maica is what we want, so we want this to spread be­yond Christ­mas.” The project is spon­sored by sev­eral cor­po­rate com­pa­nies, in­clud­ing Trop­i­cal Me­tals Lim­ited, Wisynco Brands, FLOW, and the Child De­vel­op­ment Agency (CDA).

Monty Sa­vory Tes­sanne Chin

Christo­pher Martin (left) and D Ma­jor.

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