Jamaica Gleaner - - FLAIR FEATURE - Nashauna Lalah Lifestyle Co­or­di­na­tor

KOEREYELLE DU­BOSE knows all about liv­ing life on pur­pose. She was one of the speak­ers on the topic at Un­apolo­get­i­cally Women Soul­ful Oa­sis re­treat held in Ne­gril re­cently, where she shared some thoughts on find­ing a pas­sion for life.

Du­Bose’s first point of ad­vice to the group of women at the re­treat was: “Choose your­self in ev­ery area of your life.”

She shared her story of how she thought she had found the man of her dreams only to later re­alise that she was in an abu­sive re­la­tion­ship. She im­plored the par­tic­i­pants to “choose your­self no mat­ter what”.

She noted that when she had to walk away in the mid­dle of plan­ning her wed­ding, it took a lot of courage, but she had to choose her­self. She spoke of the em­bar­rass­ment she faced in hav­ing to ex­plain to peo­ple why she was not get­ting mar­ried. She even thought about mov­ing to an­other state (she was liv­ing in the United States at the time) but re­alised, “you can’t run away from your prob­lems”.


Not only did she break free from a re­la­tion­ship that was not serv­ing her, but she also walked away from a pro­fes­sion she went to col­lege and spent years pre­par­ing for – teach­ing. By do­ing all of this, she was able to fig­ure out her true pur­pose.

To­day, she has au­thored two books – Werk 101 and Con­fes­sions of a WORKA­HOLIC. She also runs a very suc­cess­ful web­site –

ReadyToWERK.com – a brand­ing bou­tique that of­fers classes in coach­ing and con­sult­ing for small busi­ness own­ers. The com­pany also of­fers graphic de­sign, web de­vel­op­ment and prod­uct cre­ation ser­vices.

Du­Bose out­lined what she calls her Dream De­sign Process.

1 De­fine your pur­pose. You have to fig­ure it out by de­cid­ing:

(a) What are you pas­sion­ate about?

(b) What makes your spirit smile? Are you a dog lover etc.? What­ever it is may be your pas­sion.

(c) What are you nat­u­rally good at? She said you should never doubt the good that ev­ery­one else sees in you.

(d) What cause is close to your heart?

(e) Have you gone through a lifechang­ing ex­pe­ri­ence that taught you a les­son?

2 Strate­gise. She notes that you can wish, but you have to put ac­tion be­hind your wish. “Put a plan be­hind your pur­pose.”

3 Col­lab­o­rate. If your dream doesn’t re­quire sup­port from any­one else, it’s not big enough. You have to sur­round your­self with peo­ple who be­lieve in you and will help you be­lieve in your­self.

4 Fo­cus. Never lose sight of what you are work­ing to­wards.

5 Main­tain. Put a sys­tem in place to help you main­tain your success.

“There is some­thing inside of ev­ery one of us dying to get out. We all have some­thing to share. When you are get­ting paid for do­ing what you love, then you know you’re liv­ing your pur­pose. Faith cre­ates op­por­tu­ni­ties that fear will keep hit­ting. Fear al­ways asks ‘how?’ Don’t limit your­self by your day-to-day ac­tiv­i­ties.”

She noted that from her own ex­pe­ri­ence, “Other peo­ple don’t have to un­der­stand your pur­pose. Not ev­ery­one will be with you – you have to shed some­thing to get where you want to go. Com­pla­cency will kill you.”


Koereyelle Du­Bose with one of her books – Werk 101.

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