St Thomas youth cloth­ing line makes a hit

Jamaica Gleaner - - MATIONAL RAOD SAFETY COUNCIL'S - Shanna Mon­teith Gleaner Writer ru­ral@glean­

HAMP­TON COURT, St Thomas: IT WAS an idea gone wrong that led 23-year-old An­ne­ice Mur­ray to her mas­ter­piece.

A na­tive of Hamp­ton Court in St Thomas, Mur­ray has al­ways had an in­ter­est in de­sign­ing.

“I used to draw on the walls of my house from very early. My mother bought me my first scrap­book at age five so I could stop draw­ing on her wall.

“I used to draw oddly shaped women in dresses and boots and a few boys in short pants, as how I saw my brother used to dress,” she shared.

As she grew older, her love for fash­ion in­ten­si­fied so she be­gan ‘try­ing her hand’ at things.

“My first piece did not turn out well, ac­tu­ally. It was a skirt I made from scratch. Nev­er­the­less, I didn’t feel dis­cour­aged. I went back to the draw­ing board and tried again. Af­ter a few tries, I got it per­fect.

“It was while I was in high school, I saw the skirt in a store but couldn’t af­ford it, so I de­cided to make it my­self,” re­vealed the Mo­rant Bay High School past stu­dent.

Fast-for­ward to today. Mur­ray is two months into own­ing her first line of cloth­ing, with her in­tro­duc­tory pieces be­ing shared over so­cial me­dia.


Ac­cord­ing to her, it was all born out of an ex­pe­ri­ence gone wrong.

“I was mak­ing a dress from a T-shirt. I made the cuts and was ready to wash my dress, but the bleach turned over on it. I de­cided I was go­ing to wear it any­way be­cause it was dif­fer­ent. Sur­pris­ingly, peo­ple re­ally liked it and I started get­ting or­ders.”

Mur­ray told Ru­ral Xpress that she be­gan think­ing of dif­fer­ent ways in which her newly stum­bled-upon de­sign could be worn by both sexes. A model dis­plays one of An­ne­ice Mur­ray’s de­signs. An­other model dis­plays one of An­ne­ice Mur­ray’s de­signs.

Her line is now known as Dam­aged or Dis­tressed and the young woman’s clien­tele has been grow­ing, sur­pass­ing her be­liefs.

‘Cus­tees’, as she calls her cus­tomers, were first friends, then the or­ders be­gan com­ing in from peo­ple out­side her cir­cle.

“The sup­port has been re­ally good and so­cial me­dia helps a lot in ad­ver­tis­ing the prod­ucts,” she said.

And though the ven­ture is fairly new, Mur­ray re­vealed that her pieces are al­ready avail­able in var­i­ous re­tail out­lets in Mo­rant Bay that buy and re­sell them.

“My goal is to have re­tail out­lets is­land­wide with my brand and a few stores of my own in cen­tral lo­ca­tions. I plan to just keep mov­ing and ex­pand­ing like my imag­i­na­tion. Hope­fully, I will even­tu­ally ex­pand world­wide. I want my brand to be known,” she said, adding that she plans to make pieces out­side the Dis­tressed line as she doesn’t want to bore her cus­tomers.

Mur­ray is also cur­rently fin­ish­ing up a few sub­jects that will en­able her to pur­sue a fu­ture as a pub­lic health in­spec­tor.

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