ReadyTV on tar­get for 2017 launch

Jamaica Gleaner - - TODAY - Keisha Hill Gleaner Writer keisha. hill@glean­erjm.com

ReadyTV’s tech­ni­cal team (from left): Dessi Yet­man, Kurt Grif­fiths, An­dre-Marc Peart and Con­rod Han­son.

THE COUNT­DOWN has be­gun for a new Ja­maican dig­i­tal ca­ble com­pany which prom­ises to of­fer first-class ser­vice and af­ford­able pack­ages to its cus­tomers.

ReadyTV, which is owned and op­er­ated by Ja­maicans, has com­mis­sioned its first broad­cast tower as the com­pany pre­pares to cre­ate an ideal ca­ble op­tion for the av­er­age Ja­maican. The com­pany said it plans to de­liver the pro­gram­ming that sub­scribers pre­fer to watch.

Ac­cord­ing to Christo­pher Dehring, CEO and pres­i­dent of Dig­i­tal In­ter­ac­tive Ser­vices Lim­ited (DISL), own­ers of ReadyTV, phase one of the com­pany’s ob­jec­tives, which in­cluded fundrais­ing ef­forts led by May­berry In­vest­ments Lim­ited in June, and the com­mis­sion­ing of the tower, has been com­pleted.

MA­JOR AC­COM­PLISH­MENT

Dehring said the com­mis­sion­ing of the tower was a ma­jor ac­com­plish­ment.

“This is the first dig­i­tal broad­cast tower in the coun­try and we are aim­ing to have at least 18 across the is­land. With this tech­nol­ogy, we will join other Caribbean is­lands, in­clud­ing Haiti and Trinidad, and other coun­tries in Latin Amer­ica, Europe and the United ReadyTV’s ad­min­is­tra­tive team (from left): Ken­isha Davy, Kem­isha Ster­ling, Janielle Cross and Sh­eryll Gray-Chung.

States that al­ready have a dig­i­tal broad­cast net­work,” Dehring said.

With the broad­cast tower, parishes in Zone One, in­clud­ing Kingston and St An­drew, St Cather­ine, Claren­don and parts of St Mary, are al­ready con­nected to the net­work. Ac­cord­ing to Dehring, ReadyTV will give Ja­maicans the op­por­tu­nity to ex­pe­ri­ence a new way of ac­cess­ing ca­ble tele­vi­sion with­out hav­ing to pay huge sums of money.

ReadyTV, he said, will em­ploy the very lat­est in dig­i­tal tech­nol­ogy to even­tu­ally of­fer more than 200 en­ter­tain­ment, in­for­ma­tional and ed­u­ca­tional chan­nels.

Dehring also in­di­cated that the com­pany is not just rolling out a new broad­cast net­work, but is also util­is­ing skills and ex­per­tise of per­sons on the lo­cal mar­ket. “We have em­ployed over 15 in­di­vid­u­als and they are the ones in­stalling this tech­nol­ogy, de­sign­ing and im­ple­ment­ing the net­work. We are uniquely Ja­maican, so much so that our ven­dors are pleased with the out­look,” he said.

The com­pany is ex­pected to get busi­ness go­ing in the first quar­ter of 2017. Dehring said his com­pany prom­ises to de­liver con­ve­nient, re­li­able and af­ford­able ca­ble tele­vi­sion and

so would be­come a force to be reck­oned with in the ca­ble in­dus­try.

EASY TO USE

“It is ca­ble tele­vi­sion when you are ready and it is easy to use. Cus­tomers can go into a store, pur­chase a box and con­nect it to their tele­vi­sion and be­gin view­ing right away. It is wire­less with in­stant con­nec­tion, so cus­tomers do not have to wait weeks to be able to ac­cess au­tho­rised pro­gram­ming for ca­ble tele­vi­sion broad­cast­ing in Ja­maica,” Dehring said.

He added that once ReadyTV es­tab­lishes it­self, the com­pany might start of­fer­ing other ser­vices such as data and com­mu­ni­ca­tions.

ReadyTV — which stands for Re­bel­lious, En­er­getic, Adap­tive, Determined and Yummy — has as its direc­tors Peter Reid, chair­man; Christo­pher Dehring, pres­i­dent and CEO; David Cas­sanova; Orville Bur­rell (Shaggy); Ger­ard Borely, for­mer chief fi­nan­cial of­fi­cer at Ca­ble and Wire­less Caribbean; and Mag­nus Jo­hans­son. Borely and Jo­hans­son are na­tion­als of Trinidad and Tobago and Swe­den, re­spec­tively.

“We will make our cus­tomers leave with the sat­is­fy­ing feel­ing of their favourite dessert when they use our prod­uct,” Dehring said.

CON­TRIB­UTED PHO­TOS

Christo­pher Dehring (right) with mem­bers of his ReadyTV team.

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