Cruise ship crew mem­bers to be en­gaged in pro­mot­ing Ja­maica

Jamaica Gleaner - - TODAY -

A num­ber of guests who have cruised with Royal Caribbean Cruise Line for over 40 times share lens time with Ja­maica’s Min­is­ter of Tourism, Ed­mund Bartlett, and the ship’s cap­tain, Johnny Faeve­len.

MIN­IS­TER OF Tourism Ed­mund Bartlett has em­braced a sug­ges­tion from Cap­tain Johnny Faeve­len, mas­ter of the world’s largest cruise ship, Har­mony of the Seas, to strate­gi­cally en­gage crew mem­bers on cruise ships to aid in pro­mot­ing the des­ti­na­tion to at­tract more passengers to the is­land.

The cruise ship, with a max­i­mum ca­pac­ity for some 6,780 guests and 2,300 crew mem­bers, was launched just five months ago by Royal Caribbean and made its in­au­gu­ral visit to Falmouth on Tues­day, Novem­ber 22. At a wel­come re­cep­tion on-board, Cap­tain Faeve­len strongly sug­gested that while fo­cus must be placed on passengers, the crew “are the peo­ple you must take best care of”.

PRO­MO­TION

He pointed out that it was the crew mem­bers who helped to pro­mote the var­i­ous des­ti­na­tions to passengers, which in­formed their de­ci­sion to get off the ships to see for them­selves. He said they are the per­sons telling Robert Kin­locke (right)presents a plaque to chief ex­ec­u­tive of­fi­cer of Gate­way Ship­ping, the ship’s agent.

the guests about the dif­fer­ent lo­ca­tions and be­ing treated well by the peo­ple on land at the dif­fer­ent ports, au­gured well for how they pro­moted the is­land.

“The crew mem­bers are the most loyal cus­tomers you have,” he noted, reaf­firm­ing that “the most loyal peo­ple are the ones who come back not ev­ery other week on-board the ship, not two months, not four months, but eight months of the year and we love Ja­maica. We love the friend­li­ness, the hap­pi­ness, the ‘no prob­lem man’ at­ti­tude; we love Ja­maica,” de­clared Cap­tain Faeve­len.

Un­der­scor­ing the point, Min­is­ter Bartlett said “the cap­tain gave us a very in­ter­est­ing ad­di­tion to the core of key first-in­stance contact which we knew was there be­fore but, re­ally, it has not been brought to our con­scious­ness in the way that the cap­tain did to­day – that the crew are in­deed your first point of contact for the vis­i­tor com­ing into your des­ti­na­tion.”

The tourism min­is­ter added that “we take the guid­ance that he has given us and we will seek to en­gage the crew mem­bers in a more strate­gic way”.

We love the friend­li­ness, the hap­pi­ness, the ‘no prob­lem man’ at­ti­tude; we love Ja­maica ... .

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