UCC and eMe­dia part­ner to launch

Jamaica Gleaner - - YOUTH LINK -

WITH THE fast-grow­ing pro­lif­er­a­tion of tech­nol­ogy and the emer­gence of the Dig­i­tal Age, the idea of cre­ative train­ing is no longer shied upon, but a vi­able and mar­ketable as­set. One dig­i­tal me­dia group that has long recog­nised this is eMe­dia, lead by CEO Ty­rone Wil­son. Wil­son and his team have part­nered with the Univer­sity Col­lege of the Caribbean (UCC) to launch a full cre­ative train­ing in­sti­tute, iCreate.

“It’s not just me­dia, it’s not just ad­ver­tis­ing; it’s re­ally ev­ery­thing cre­ative,” said Wil­son in a sit-down in­ter­view with Youthlink. “The idea came out of an in­tern­ship pro­gramme that we had at eMe­dia to bring in new ta­lent at­tend­ing univer­sity to re­ally get ex­po­sure to the dig­i­tal me­dia field and for us to re­cruit. But upon do­ing that, we re­alised that we had to still do a lot of train­ing on the job. We were pretty good at it and some of these in­di­vid­u­als still work with us out of that pro­gramme to­day. Two years ago, Youth Uplift­ment Through Em­ploy­ment (YUTE) en­gaged us to de­velop a train­ing pro­gramme for video, and we trained 75 marginalised youth for video pro­duc­tion, of which four of them work with us now full­time. We re­alised that we had a pas­sion, so we for­malised all of that pas­sion into a busi­ness which is now the iCreate in­sti­tute.”


Wil­son con­tin­ued, “The idea has been around (for) quite some time. We wanted the right part­ner, we didn’t want to start from the ground up and UCC pre­sented

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