UCC and eMedia partner to launch
WITH THE fast-growing proliferation of technology and the emergence of the Digital Age, the idea of creative training is no longer shied upon, but a viable and marketable asset. One digital media group that has long recognised this is eMedia, lead by CEO Tyrone Wilson. Wilson and his team have partnered with the University College of the Caribbean (UCC) to launch a full creative training institute, iCreate.
“It’s not just media, it’s not just advertising; it’s really everything creative,” said Wilson in a sit-down interview with Youthlink. “The idea came out of an internship programme that we had at eMedia to bring in new talent attending university to really get exposure to the digital media field and for us to recruit. But upon doing that, we realised that we had to still do a lot of training on the job. We were pretty good at it and some of these individuals still work with us out of that programme today. Two years ago, Youth Upliftment Through Employment (YUTE) engaged us to develop a training programme for video, and we trained 75 marginalised youth for video production, of which four of them work with us now fulltime. We realised that we had a passion, so we formalised all of that passion into a business which is now the iCreate institute.”
Wilson continued, “The idea has been around (for) quite some time. We wanted the right partner, we didn’t want to start from the ground up and UCC presented