a great opportunity because they didn’t have their media creative programme.”
On the matter of accreditation, Wilson asserted, “The programmes will be registered with the University Council and we also have institution approval from UCC, so when people graduate out of these programmes, they are actually getting certification from UCC. In addition to that, those credits can go towards a degree.”
For Wilson, institutions like iCreate that seeks to tap into the creative potential of the population will, over time, enable economic growth. “When you look at Jamaica, we are in a position to expand our economy through our creative aspect of the economy. Banking is already there, telecommunications, energy – where do we look to really develop this country? I think our creative economy is what we should tap into because it’s untouched. Right now, if Usain Bolt is shooting a commercial in Jamaica, we’ll have difficulties finding enough people for another major commercial. If Champs is happening today, you can’t shoot a Manning Cup final at the same time – there’s just not enough talent going around. Those things are really making it difficult to grow the economy.”
Offering five certificate programmes, namely advertising, animation, content marketing, digital video production and project management for creatives, the iCreate institute will begin teaching in January with recruitment happening now. The cost is $55,000 for each programme lasting three months.
“We’re looking at an average four to five hours per week. The programme is 60 hours in total and it will be 65per cent practical. Individuals will be in the field, in the labs, in the studio utilising equipment. It will be at our (eMedia’s) facilities at 72B Hope Road,” added Wilson.
For more information, visit www.iCreateEDU.com or call 876665-0772.