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Jamaica Gleaner - - IN­TER­NA­TIONAL NEWS -

a great op­por­tu­nity be­cause they didn’t have their me­dia cre­ative pro­gramme.”

On the mat­ter of ac­cred­i­ta­tion, Wil­son as­serted, “The pro­grammes will be reg­is­tered with the Univer­sity Coun­cil and we also have in­sti­tu­tion ap­proval from UCC, so when peo­ple grad­u­ate out of these pro­grammes, they are ac­tu­ally get­ting cer­ti­fi­ca­tion from UCC. In ad­di­tion to that, those cred­its can go to­wards a de­gree.”

For Wil­son, in­sti­tu­tions like iCreate that seeks to tap into the cre­ative po­ten­tial of the pop­u­la­tion will, over time, en­able eco­nomic growth. “When you look at Ja­maica, we are in a po­si­tion to ex­pand our econ­omy through our cre­ative as­pect of the econ­omy. Bank­ing is al­ready there, telecom­mu­ni­ca­tions, en­ergy – where do we look to re­ally de­velop this coun­try? I think our cre­ative econ­omy is what we should tap into be­cause it’s un­touched. Right now, if Usain Bolt is shoot­ing a com­mer­cial in Ja­maica, we’ll have dif­fi­cul­ties find­ing enough peo­ple for an­other ma­jor com­mer­cial. If Champs is hap­pen­ing to­day, you can’t shoot a Man­ning Cup fi­nal at the same time – there’s just not enough tal­ent go­ing around. Those things are re­ally mak­ing it dif­fi­cult to grow the econ­omy.”

HAP­PEN­ING NOW

Of­fer­ing five cer­tifi­cate pro­grammes, namely ad­ver­tis­ing, an­i­ma­tion, con­tent mar­ket­ing, dig­i­tal video pro­duc­tion and project man­age­ment for cre­atives, the iCreate in­sti­tute will be­gin teach­ing in Jan­uary with re­cruit­ment hap­pen­ing now. The cost is $55,000 for each pro­gramme last­ing three months.

“We’re look­ing at an av­er­age four to five hours per week. The pro­gramme is 60 hours in to­tal and it will be 65per cent prac­ti­cal. In­di­vid­u­als will be in the field, in the labs, in the stu­dio util­is­ing equip­ment. It will be at our (eMe­dia’s) fa­cil­i­ties at 72B Hope Road,” added Wil­son.

For more in­for­ma­tion, visit www.iCreateEDU.com or call 876665-0772.

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