Big plans for fire­works show

Jamaica Gleaner - - SOCIAL -

THE UR­BAN De­vel­op­ment Cor­po­ra­tion’s (UDC) Fire­works on the Wa­ter­front show, or­gan­ised an­nu­ally to ring in the New Year, will host the first an­niver­sary of the UNESCO des­ig­na­tion of Kingston as a Cre­ative Mu­sic City, as a cen­tral mo­tif this year.

The cor­po­ra­tion is in ad­vanced plan­ning mode for the 15th stag­ing of the fire­works spec­tac­u­lar, which will be held un­der the theme Come Cel­e­brate Good Times! The in­clu­sion of the De­cem­ber 2015 UNESCO Cre­ative City des­ig­na­tion is ex­pected to add a new di­men­sion to cel­e­bra­tions as trib­ute will be paid to the roots and fruits of Ja­maica’s mu­sic.

“This is a very sig­nif­i­cant des­ig­na­tion which bears many un­tapped eco­nomic ben­e­fits for the city and the coun­try, by ex­ten­sion. It is a re­ally a ma­jor achieve­ment and some­thing we wish to pub­li­cise widely and cel­e­brate vig­or­ously. Be­cause of this, we have de­cided to cou­ple it with Fire­works on the Wa­ter­front, which can be deemed the stan­dard-bearer for lo­cal New Year’s Eve cel­e­bra­tions,” ex­plained Lorna Clarke, di­rec­tor of cor­po­rate com­mu­ni­ca­tions at the UDC.

The event has grown to be Ja­maica’s largest free fam­i­ly­ori­ented show and has drawn peo­ple from all walks of life with a de­sire to wel­come the New Year in a sen­sa­tional way. Last year, the show at­tracted more than 300,000 peo­ple on­site and had ex­ten­sive tele­vi­sion view­er­ship lo­cally and in­ter­na­tion­ally.

MUL­TI­PLE OP­POR­TU­NI­TIES

Ac­tiv­i­ties are slated to start at 2 p.m. on De­cem­ber 31 and will in­clude a stage show, a kid­dies’ vil­lage with rides and other ac­tiv­i­ties, and will cul­mi­nate with the highly an­tic­i­pated fire­works dis­play at mid­night.

UDC first staged the event in 1999 at the dawn of the 21st Cen­tury. Since then, it has taken on a life of its own and is one of the many ways in which the cor­po­ra­tion in­vests in Ja­maica’s so­cio­cul­tural fab­ric in the down­town Kingston area. The event of­fers mul­ti­ple op­por­tu­ni­ties for part­ner­ships as the cor­po­ra­tion pro­motes ven­dors and ser­vice providers. Per­sons seek­ing fur­ther in­for­ma­tion may visit the event page at www.ud­cja.com/fire­works or on Face­book at www.face book.com/UDCFire­work­son theWater­front.

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