Crime Free Christ­mas ini­tia­tive gets much cor­po­rate sup­port

Jamaica Gleaner - - ENTERTAINMENT - Shere­ita Griz­zle Gleaner Writer entertainment@glean­erjm.com

Song­bird Tes­sanne Chin joins cam­paign or­gan­iser and pop­u­lar gui­tarist, La­mont ‘Monty’ Sa­vory.

THE CRIME Free Christ­mas ini­tia­tive, set to kick-start later to­day, has re­ceived a huge boost as sev­eral cor­po­rate en­ti­ties have thrown their sup­port be­hind the cause.

Pledg­ing to join hands with over a dozen Ja­maican artistes and mu­si­cians, com­pa­nies such as Wisynco, FLOW and In­no­va­tive Signs are hop­ing to at­tract even more eyes to the project.

Each com­pany con­trib­uted to the production of the cam­paign, which will air in lo­cal me­dia, tra­di­tional and on­line. The project will fea­ture artistes per­form­ing songs of the Yule­tide sea­son with their own unique spin. The songs will also be ac­com­pa­nied by a mes­sage de­nounc­ing the acts of vi­o­lence that have blan­keted the is­land in re­cent times.

Wil­liam Mah­food, chair­man of the Wisynco group, took to his com­pany’s so­cial me­dia pages to en­cour­age Ja­maicans to sup­port the cause by do­ing all they can to make the fes­tive sea­son crime-free.

“I am ap­peal­ing to all Ja­maicans to try to do any­thing pos­si­ble to en­sure that we have a truly crime-free and blessed Christ­mas,” Garfield Sin­clair, man­ag­ing direc­tor of FLOW, shared. “I re­ally ap­pre­ci­ate the hard work be­ing put out by the artistes and oth­ers in­volved in put­ting to­gether this wor­thy ven­ture,” he said. “We need it to be crime­free for the en­tire year, but def­i­nitely dur­ing this fes­tive sea­son, the sea­son of Christ, we want peace.”

SO­CIAL ME­DIA US­AGE

The com­pa­nies will be shar­ing the cam­paign ma­te­rial via their so­cial me­dia pages to help spread the word.

Spear­headed by in­dus­try gui­tarist and pro­ducer, La­mont ‘Monty’ Sa­vory, the starstud­ded team in­cludes vo­cal pow­er­house Tes­sanne Chin; reg­gae artistes Tar­rus Ri­ley, who penned the theme song bear­ing the name of the cam­paign, Duane Stephen­son, Pro­toje, Chronixx, Christo­pher Martin and DMa­jor; with dance­hall favourites Busy Sig­nal, Agent Sasco (As­sas­sin), Kon­shens and Tifa also mak­ing vo­cal contributions to the ef­fort. Out­stand­ing gospel vo­cal­ist, Kevin Down­swell, com­pletes the list of 12.

“As mu­si­cians and artistes, we can’t di­rectly fight crime, but we can use our in­flu­ence to help change hearts and minds. Our mes­sage is to en­cour­age and in­spire per­sons to do what they can in or­der to ad­dress the is­sue of crime in the so­ci­ety,” Sa­vory ex­plained.

The cam­paign will de­but on De­cem­ber 1, with a new artiste be­ing fea­tured each day (ex­clud­ing Sun­days) over a 12-day pe­riod. The pub­lic is also in­vited to share the cam­paign on­line us­ing the ap­proved hash­tag (#CrimeFreeChrist­mas) as Sa­vory hopes the cam­paign will go vi­ral.

The Ja­maica Bis­cuit Com­pany and roofing man­u­fac­tur­ers Trop­i­cal Metal Prod­ucts Lim­ited, TVJ, Hose Spe­cial­ists and Ac­ces­sories Lim­ited, and From Thought to Fin­ish Lim­ited are among the other cor­po­rate en­ti­ties on board.

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