Tourism min­is­ter pleased with en­ter­tain­ment of­fer­ings

Jamaica Gleaner - - SPORTS -

MIN­IS­TER OF Tourism Ed­mund Bartlett has said he is pleased that en­ter­tain­ment is be­ing taken se­ri­ously by hote­liers and other tourism en­ti­ties, cit­ing it as an im­por­tant value-added com­po­nent of the in­dus­try.

Ac­cord­ing to Bartlett, it is clear that a lot more thought is be­ing given to ways to en­hance the ex­pe­ri­ence of the guest, with en­ter­tain­ment high on the list of of­fer­ings.

“What is be­ing of­fered to the guests today by way of en­ter­tain­ment is a far cry from what we used to see in the past. It is very re­fresh­ing to see the level of cre­ativ­ity and the qual­ity shows our vis­i­tors now have at their dis­posal. What I am see­ing today is a bet­ter ap­pre­ci­a­tion for the value of en­ter­tain­ment,” he said.

He noted that in his many con­ver­sa­tions with ho­tel gen­eral man­agers and res­tau­ra­teurs, it is clear that there is a di­rect link be­tween qual­ity en­ter­tain­ment and guest sat­is­fac­tion.

“Their own mar­ket re­search is telling them about the value of hav­ing a good en­ter­tain­ment pack­age as part of their prod­uct of­fer­ing. If the guest can­not get it at their lo­ca­tion, he or she will go some­where else to find it,” the min­is­ter said.

He said Ja­maica is known for its mu­sic and cul­ture and should, at ev­ery op­por­tu­nity, use that as “a key mar­ket­ing tool”.

“Many tourists come to this coun­try specif­i­cally for the en­ter­tain­ment. That is an undis­puted fact that I am happy many of our stake­hold­ers have started to recog­nise. We have some of the best cabaret per­form­ers ply­ing their trade in the ho­tels night af­ter night, en­ter­tain­ing our guests and be­ing am­bas­sadors for this great na­tion,” the min­is­ter said.

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