WICB seek CM& C direc­tor

The Star (Jamaica) - - SPORTS -

ST JOHN’S, An­tigua ( CMC)” he West Indies Cricket Board ( WICB) says i t ’s seek­ing t o fill t he po­si­tion of Direc­tor of Com­mer­cial, Mar­ket­ing and Com­mu­ni­ca­tions.

The direc­tor of the CM& C will be re­spon­si­ble for all of the WICB’s rev­enue gen­er­a­tion and sup­port ser­vices ac­tiv­i­ties in­clud­ing busi­ness devel­op­ment, spon­sor­ship man­age­ment, mer­chan­dise and li­cens­ing as well as event man­age­ment and mar­ket­ing.

WICB says the direc­tor will play a lead role in the devel­op­ment and ex­e­cu­tion of its com­mer­cial strat­egy.

“The Direc­tor of Com­mer­cial, Mar­ket­ing and Com­mu­ni­ca­tions is crit­i­cal to the WICB at this junc­ture as we need to have, at a high level, a com­pe­tent and ac­com­plished pro­fes­sional who is ded­i­cated to es­pe­cially en­hanc­ing the WICB’s com­mer­cial port­fo­lio along with other crit­i­cal ar­eas,” WICB Chief Ex­ec­u­tive Of­fi­cer Michael Muir­head said.

“This is a crit­i­cal po­si­tion and we will con­duct an ex­ten­sive recruitment process to seek to iden­tify a suit­able can­di­date who has in­te­gral knowl­edge of the re­gional mar­ket and who can draw on their knowl­edge and re­la­tion­ships to raise the pro­file of the WICB and widen our part­ner­ships with spon­sors and other stake­hold­ers.”


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