Red Bull signs Blacka Di Danca

The Star (Jamaica) - - FRONT PAGE - CUR­TIS CAMP­BELL STAR Writer

Overseas-based dance­hall dancer, Blacka Di Danca, has been signed by in­ter­na­tion­ally renowned en­ergy drink brand Red Bull.

The dancer, known for his nu­mer­ous col­lab­o­ra­tions with world-class record­ing artistes, told THE WEEK­END STAR that his col­lab­o­ra­tion with Red Bull is a ma­jor break­through for Ja­maican danc­ing. This is Red Bull’s sec­ond at­tempt in re­cent times to par­tic­i­pate in dance­hall cul­ture. last June the com­pany had also hosted a sound clash in Eng­land which fea­tured Pop­caan, Spice, Kra­nium, Tony Mat­ter­horn, Wiz Khal­ifa, Chip, a and a slew of other record­ing artistes.

Blacka di Danca told Dancers’ Par­adise that Red Bull’s con­tract means a lot for dance­hall.

“I am the first dance­hall dancer in history to be signed as an athlete to Red Bul. I have taught Red Bull, em­ploy­ees a class al­ready, and they have at­tended dance­hall classes in New York City, and I have kept it au­then­tic and straight. I show dem Nuh Linga, Della Move, Willy Bounce, Way Up, and Gas I don’t wa­ter it down,”he said.

Blacka shared that Red Bull is on the right path by as­sist­ing with the de­vel­op­ment of Caribbean cul­ture. He said he tries his best to pro­mote the brands of lo­cal dancers through his ex­ploits in­stead of tak­ing all the glory.

“I al­ways make sure that I credit the cre­ators. For me, this is a very im­por­tant pro­ject ... there is a TV show com­ing out, and an en­tire episode is shot about dance­hall through me and my crew in New York,” he said.

The dancer is ex­pected to em­bark on his ninth danc­ing tour in Novem­ber. He wants to take danc­ing to new ge­o­graph­i­cal l oca­tions. He i s pro­mot­ing his move­ment ti­tled #danceany­where, which in­volves mak­ing ran­dom ap­pear­ances at pub­lic places in the US and danc­ing dur­ing com­mut­ing hours. “We have to make dance­hall cool so that for­eign­ers will want to em­brace it ... so what we are do­ing is putting it in their face,” he said.

Blacka Di Danca

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