We can’t af­ford it


Boom En­ergy Drink has pointed to bud­getary con­straints as the main rea­son be­hind their de­ci­sion to with­draw as ti­tle spon­sors of the annual Ghetto Splash. Ear­lier this week, event or­gan­iser Pa­trick Roberts re­vealed that he re­ceived word from Boom just last week that they would not be com­ing on board as the show’s ma­jor spon­sor this year, de­spite be­ing the ti­tle spon­sor for the past five years. How­ever, in an in­ter­view with THE STAR yes­ter­day, Boom rep­re­sen­ta­tive Chieftin Camp­bell dis­closed that the pro­posal from the or­gan­is­ers of the event came to their at­ten­tion last week. He said de­spite the late ad­mis­sion, the pro­posal was shown high pri­or­ity be­cause of the long re­la­tion­ship Boom and the Ghetto Splash or­gan­is­ers have had.

Point­ing out that it usu­ally takes some time be­fore pro­mot­ers hear back from spon­sors re­gard­ing their de­ci­sion on spon­sor­ship, Camp­bell said that his team re­sponded promptly to the Ghetto Splash or­gan­is­ers. He ex­plained that al­though it was de­cided Boom would no longer par­tic­i­pate as ti­tle spon­sors, they still of­fered to be part of the event. He said that he is yet to hear whether the or­gan­is­ers will ac­cept that of­fer.


“We do not have a long-term con­tract with Ghetto Splash, it’s a pro­ce­dural thing. When an event or­gan­iser sends a pro­posal, it goes through a re­view process and usu­ally that process takes at least two weeks. How­ever, it (spon­sor­ship) was some­thing we were dis­cussing be­fore, so when they sent the pro­posal, we re­sponded the day after, that we wouldn’t be able to ti­tle spon­sor the event,’ he said.

“We did of­fer to be part of the event. It’s just that we could not af­ford it based on bud­get. We of­fered them some­thing, but it wasn’t what it was the year be­fore. Boom is a brand for the peo­ple, and we’ve had a good re­la­tion­ship with the or­gan­is­ers as well, and we are not happy that we can­not meet their ex­pec­ta­tions this year. But we still want to work with the peo­ple be­cause it’s a re­ally good event. We like the ini­tia­tive be­hind it, and we want the event to be suc­cess­ful.”

With that said, Camp­bell said that Boom’s de­ci­sion to hold back on ti­tle spon­sor­ship this year is not an in­di­ca­tion that will be their po­si­tion come next year.

“It’s not some­thing I can prom­ise now, but all things be­ing equal, this will al­ways be an event that will al­ways be un­der con­sid­er­a­tion for that (ti­tle spon­sor­ship). We love Ghetto Splash. We have a good re­la­tion­ship, and we’d love to keep that re­la­tion­ship go­ing,” Camp­bell told THE STAR.

Ghetto Splash is sched­uled to be held on December 18 at Water­house Mini-Sta­dium in St An­drew. Cur­rently billed to per­form on this year’s stag­ing of the show are Pop­caan, Ai­do­nia, Bee­nie Man, Go­vana, Dre Is­land, Tar­rus Ri­ley, Sanchez, Jah Cure, Wayne Marshall, Flour­gon, Burru Ban­ton, Mad Co­bra, and oth­ers.

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