Chec boss on a high

The Star (Jamaica) - - Front Page - SHEREITA GRIZ­ZLE Staff Re­porter

Pop­u­lar so­cial me­dia sen­sa­tion Chec Boss is hop­ing that a re­cent en­dorse­ment by Dig­i­cel will lead to an even big­ger part­ner­ship be­tween him­self and the telecom­mu­ni­ca­tions gi­ant.

Fol­low­ing Bounty Killer and Bee­nie Man’s Verzuz bat­tle last month, Chec Boss cre­ated a meme that caught Dig­i­cel’s at­ten­tion.

The graphic used Bee­nie Man’s now iconic words ‘do you re­ally wanna be that guy?’, mak­ing ref­er­ence to Dig­i­cel’s com­peti­tor, to whom he re­ferred as ‘SLOW’.

The meme was picked up by Dig­i­cel to be used as part of their Shake to Win cam­paign, and Chec Boss is on cloud nine.

“I was just mess­ing around with my phone, mak­ing fun and goof­ing around when I posted it. I never ex­pected it to get Dig­i­cel’s at­ten­tion. Even though my com­edy se­ries on YouTube has been do­ing well, I didn’t know peo­ple at Dig­i­cel were watch­ing and pay­ing so much at­ten­tion. But me nah lie, it was a great feel­ing to know that they were,” he said. “Yuh affi hot fi a cor­po­rate com­pany like that take an in­ter­est inna yuh and so al­though I was shocked, I am su­per ex­cited to see where this might lead.”

Chec Boss be­lieves it’s the be­gin­ning of big things for him.

“Based on the num­bers, the amount of views it has racked up, the shares, the tags, I have been speak­ing with their guy who con­tacted me ini­tially and he’s say­ing they love it and a lot more things are in the pipeline. I am hop­ing to be an am­bas­sador be­cause that would be huge. For me to be on the road with Dig­i­cel at this point in my ca­reer, it would be a good look,” he said.

Chec Boss, who has been us­ing his plat­form to as­sist those who have fallen on hard times due to the ef­fects of COVID-19, says he be­lieves in the say­ing ‘give and it will come back to you’.

He said he has seen his bless­ings in­crease ten­fold since he started to give back to the less for­tu­nate.

“When you give out of a pure heart, your bless­ings al­ways over­flow. Mine start to flow in al­ready with this Dig­i­cel en­dorse­ment. Since the coro­n­avirus thing, my­self and Sound Mu­sic Group (SMG) Boss have given back to a to­tal of 43 el­derly peo­ple in the cen­tral Kingston area weh in­ca­pable of work­ing and nuh have no­body,” he said. “In ad­di­tion to care pack­ages we had a food drive. We used this cook­shop in the area to let them eat for free on our bill and we think we’re go­ing to con­tinue do­ing it.

Chec Boss (right) presents a gen­tle­man with a care pack­age.

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