Kenya taxi-hail­ing app Lit­tle steps up bat­tle with Uber as it launches in Nige­ria

EX­PAN­SION e-hail­ing irm’s op­er­a­tions in La­gos be­gin­ning Oc­to­ber mark its irst foray out­side Kenya

Business Daily (Kenya) - - CORPORATE NEWS - An­nie Njanja an­janja@ke.na­tion­media.com

Sa­fari­com-backed on­line taxi-hail­ing app, Lit­tle, is set to be­gin op­er­a­tions in La­gos in Oc­to­ber, tak­ing abroad its bat­tle for cus­tomers with ri­val firms Uber and Tax­ify that are also present in the West African na­tion.

The e-hail­ing firm’s en­try into Nige­ria marks Lit­tle’s

first foray out­side Kenya. Lit­tle’s chief ex­ec­u­tive Ka­mal Bud­ha­batti yes­ter­day said that the firm is also aim­ing to grow its net­work lo­cally by launch­ing the e-hail­ing app in El­doret and Nakuru towns. Lit­tle is cur­rently avail­able in Nairobi, Mom­basa and Kisumu.

“Our team is al­ready in Nige­ria ahead of the of­fi­cial launch set for Oc­to­ber 8 and we are hop­ing to grow the busi­ness fur­ther in the con­ti­nent. Lo­cally, we are the first to ven­ture into Kisumu city and we will be rolling out the ser­vice to other towns that our sur­veys sug­gest need the ehail­ing ser­vice,” said Ka­mal.

The e-hail­ing app, de­vel­oped by lo­cal Fi­nan­cial tech­nol­ogy firm Craft­sil­i­con, has so far reg­is­tered about 2,000 driv­ers to its plat­form and makes 10,000 trips daily, ac­cord­ing to Mr Bud­hab­hatti.

Mr Bud­hab­hatti said re­cent fea­tures added in the app, which in­clude a panic but­ton to boost se­cu­rity of rid­ers and driv­ers and a fa­cial recog­ni­tion sys­tem, will also be in­tro­duced in the Nige­rian mar­ket.

The sys­tem im­proves se­cu­rity of its rid­ers and cuts down cases of driv­ers shar­ing ac­counts or us­ing un­known ac­counts.

FILE

SA­FARI­COM CEO Bob Col­ly­more dur­ing the launch of Lit­tle in Nairobi on July 5, 2016.

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