UBER PULLS PLUG ON POST-TRIP TRACKING
Uber is pulling the plug on a controversial in-app tracking feature it calls “post-trip collection.”
The ride-hailing company typically tracks rides while they’re in progress to collect data and theoretically use that data to create a better experience. But last year, it was revealed that it continued to track passengers for ive extra minutes after their ride ended.
Uber caught lak from privacy advocates and customers over the feature, prompting some users to even say they’d stop using the app. Now, that ive minutes of tracking is no longer.