A Come­back of Feather on Clothes

Mother-daugh­ter run busi­ness launches new col­lec­tion, writes

Business Daily (Kenya) - - TOP NEWS - SYLVANIA AM­BANI

There was a time, decades ago, when women wore ex­otic feath­ers on their in­tri­cate out­fits and hats. Then fash­ion changed. Feath­ers are now mak­ing a come­back in the fash­ion world.

Sanna An­dani, co-di­rec­tor at Fashlore, a fash­ion house in Nairobi, is among those de­sign­ing with feath­ers.

The fash­ion busi­ness started by mother and daugh­ter hopes to bring into the mar­ket a blend of very dash­ing Kenyan and In­dian ma­te­ri­als and they are go­ing bold and sexy.

“We want to bring out some­thing like an In­dukenya look,” said Rani Ja­mal, the co-di­rec­tor at Fashlore and mother to Sanna.

But for now they are into feather. “Feath­ers are some­thing that are re­ally com­ing out to make a state­ment in the fash­ion world, and for our lat­est sum­mer col­lec­tion we thought of creat­ing a look to fit the mod­ern woman,” says Sanna.

Their clothes are rich in In­dian and Pak­istan colours with em­broi­dery, gem­stones and coloured feath­ers to bring out a ro­bust com­bi­na­tion of dif­fer­ent eth­nic el­e­ments.

The choice for some of their de­signs this year has been in­spired by their many trav­els to fash­ion shows all over the world. What mainly stood out from in­ter­na­tional de­sign­ers was the use of feath­ers to com­ple­ment clothes.

Bold is not for ev­ery­one but Sanna says, their new col­lec­tion will make even the shy per­son step out of her com­fort zone and wear some­thing she has never worn be­fore. The col­lec­tion will be fes­tive, a com­bi­na­tion of tra­di­tional and West­ern themes.

“We are see­ing a lot of the Euro­pean in­flu­ence in the In­dian fash­ion mar­ket. In the Euro­pean fash­ion shows, you will see more silks, nat­u­ral fab­rics, linens and or­ganic fab­rics,” says Sanna, adding that the new col­lec­tion comes with vin­tage ac­ces­sories.

Rani says they also do make-up and hair styling for their cus­tomers. “This way, we take full re­spon­si­bil­ity of the fi­nal look of a per­son, which in­clude make-up, how to dress your hair with dif­fer­ent out­fits, ac­ces­sories among other things,” she says.

The mother-daugh­ter run com­pany was started in 1998 after they had their first fash­ion show to cel­e­brate In­dia’s in­de­pen­dence in Kenya.

“We saw an op­por­tu­nity in fash­ion. We started with my daugh­ter who is a lawyer by pro­fes­sion,” says Rani, adding that when they started, most women did not ap­pre­ci­ate fash­ion but now many have ac­quired a sense of style.

FEATHER NECK­LINE in a sum­mer col­lec­tion from Fashlore fash­ion house.

TROUSER AND TOP in new col­lec­tion from Fashlore .

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