Star­times woos cus­tomers with more TV chan­nels

PAY-TV irm re­wards view­ers with dis­counts and pre­mium chan­nels

Business Daily (Kenya) - - CORPORATE NEWS - Lynet Igad­wah lig­ad­wah@ke.na­tion­media.com Pro­mo­tion kicks off to­day to Jan­uary 31

PAY-TV firm Star­times will up­grade its sub­scribers to up­per bou­quets upon re­newal of monthly pay­ments dur­ing a twoand-a-half-month pro­mo­tion meant to re­tain cus­tomers in an in­creas­ingly com­pet­i­tive mar­ket.

The au­to­matic up­grade starts to­day, comes at no ex­tra cost and af­fects cus­tomers on both ter­res­trial and satel­lite tele­vi­sion plat­forms.

Sub­scribers on the Ny­ota bou­quet will ac­cess ‘Ba­sic’ bou­quet while those on the ‘Ba­sic’ one will be up­graded to the ‘Clas­sic’ bou­quet.

Those en­rolling for ‘Unique’ bou­quet will en­joy ten ex­tra days for free.

The pro­mo­tion kicks off on Novem­ber 10 to Jan­uary 31.

“We have in­tro­duced this ini­tia­tive to en­able our sub­scribers to ac­cess more pre­mium chan­nels at no ex­tra cost thereby ex­tend­ing more value for less,” said Japhet Akhu­lia, Star­times di­rec­tor of mar­ket­ing.

Upon en­rolling to the ‘Smart’ bou­quet, sub­scribers on the satel­lite TV plat­form will be up­graded to ‘Su­per’ bou­quet.

Aside from the bou­quet up­grades, Star­times has

ex­tended a 25 per cent and 10 per cent price drop for its ter­res­trial and satel­lite set-top boxes, re­spec­tively.

As a re­sult of the dis­count, the ter­res­trial pay-tv set-top boxes will re­tail at Sh1,499 down from Sh1,999 in­clu­sive of one-month Clas­sic bou­quet sub­scrip­tion.

The satel­lite Combo will re­tail at Sh1,599 down from Sh1,999 in­clu­sive one-month su­per bou­quet sub­scrip­tion.

Star­times has also cut the price of its 32-inch set from Sh26,499 to Sh23,999.

Cus­tomers ac­quir­ing the 42inch set will get it at Sh39,999 and also get a com­plete dish kit, ac­ces­sories, and ac­cess to a free one-month su­per bou­quet.

In June, the firm an­nounced an ex­pan­sion of its ser­vices to Ki­tui, Garissa, Kapen­guria, Embu, Laikipia and Trans-nzoia, tar­get­ing ru­ral Kenya.

After the ex­ten­sion, the firm now reaches 33 coun­ties where view­ers can use Star­times set­top boxes to watch tele­vi­sion.

SALATON NJAU

STRAT­EGY Star­times Me­dia Kenya vice-pres­i­dent Mark Lis­boa.

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