Cen­tum unit seeks to boost its beers up­take

Business Daily (Kenya) - - CORPORATE NEWS - Doreen Wainainah dwainainah@ke.na­tion­media.com

Cen­tum is seek­ing an ex­clu­sive dis­trib­u­tor for its al­co­hol port­fo­lio un­der its King Bev­er­age sub­sidiary, as it moves to grow up­take of its brands lo­cally.

The ex­clu­sive dis­trib­u­tor for Carls­berg and Tuborg beer brands is look­ing to boost its dis­trib­u­tor­ship net­work to pop­u­lous ar­eas within and out of Nairobi.

These in­clude East­lands, Thika, Mu­rang’a, Ny­eri, Malindi and Kisii among oth­ers.

“We aim to grow our dis­tri­bu­tion net­work for the range of al­co­holic prod­ucts to en­hance our great ex­pe­ri­ence of the great brands to ad­di­tional mar­kets within Kenya,” said King Bev­er­age in a no­tice in lo­cal dailies last Fri­day.

In­creased com­pe­ti­tion has stepped up the need or dis­trib­u­tors to di­ver­sify their mar­ket reach be­yond Nairobi for growth and vis­i­bil­ity of the brand.

A wider dis­tri­bu­tion net­work will put the prod­ucts by the brand eye to eye with pre­mium beer from East African Brew­eries (EABL).

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