Kenya is Most Ad­mired Brand in the Re­gion

Diplomat East Africa - - Kenya -

As the year comes to the end, we have an op­por­tu­nity to re­flect on our achieve­ments and cel­e­brate. As a na­tion, Kenya has many things to cel­e­brate. Three weeks ago, Brand Africa, a global African ini­tia­tive whose vi­sion is to in­spire and un­lock a sus­tain­able growth, rep­u­ta­tion and com­pet­i­tive stand­ing for Africa, named Kenya as the most ad­mired brand in East and Cen­tral Africa. This is a con­fir­ma­tion that the brand­ing ini­tia­tives as well as the re­form pro­grams that the gov­ern­ment and the pri­vate sec­tor are un­der­tak­ing are pay­ing off.

The rat­ings mea­sured and ranked the brands that con­sumers ad­mire and their cor­re­spond­ing value. They were based on a survey on a rep­re­sen­ta­tive sam­ple of eight coun­tries, cov­er­ing the ma­jor Sub-Sa­ha­ran Africa (SSA) re­gions to es­tab­lish the base top 100 most ad­mired brands. The coun­tries were Ghana and Nige­ria ( West Africa); Kenya, Tan­za­nia and Uganda (East Africa); DRC (Cen­tral Africa) and Mozam­bique and South Africa (South­ern Africa). Col­lec­tively, th­ese coun­tries rep­re­sent 51% (477mil­lion) of SSA pop­u­la­tion and 67 per cent ($1,065 tril­lion) of Africa’s Gross Do­mes­tic Prod­uct (GDP). Their coun­tries’ brands are also of­ten the dom­i­nant brands with a dom­i­nant in­flu­ence and con­sumer base within their re­gions.

Along with Kenya be­ing named the most ad­mired na­tion, sev­eral Kenyan prod­ucts also stood out.

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