Fem­i­nists

Can love makeup too

Healthy Woman - - HEALTHY LIFE -

In late Oc­to­ber 2016, au­thor and fem­i­nist Chi­ma­manda Ngozi Adichie be­came the face of ma­jor UK beauty brand, Boots No7. In an in­ter­view with Bri­tish Vogue, she ex­pressed con­cern about is­sues in the cur­rent beauty in­dus­try. "I think much of beauty ad­ver­tis­ing re­lies on a false premise—that women need to be treated in an in­fan­tile way, given a 'fan­tasy' to as­pire to," she said. What is most com­mend­able about this move by Adichie is that it stands as a re­minder that women have the free­dom to choose whether to wear makeup or not. With the main mes­sage be­ing to love their nat­u­ral beauty. "I love makeup and its won­der­ful pos­si­bil­i­ties for tem­po­rary trans­for­ma­tion," she said. "But I also love my face af­ter I wash it all off."

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