Rival firms swarm in
THE DECISION not to renew Uber’s licence to operate in London has given rival apps a boost, research suggests. In the 48 hours following the decision, Addison Lee, Gett and Mytaxi all saw a spike in downloads, according to analytics company App Annie.
All saw thousands more downloads than usual, despite Uber continuing to operate in London as usual while it appeals against the licence decision.
The rival apps remain dwarfed by Uber, which was still downloaded the most. Figures from App Annie suggested that, when added together, downloads of the three apps were up at least 159% compared with the same time the previous week.
However, all three apps provide a different service to Uber. Addison Lee is an independent private-hire company that positions itself as a premium offering, while Gett and Mytaxi let passengers book London’s traditional, but more expensive, black cabs.
Mytaxi’s own figures suggest the app outperformed App Annie’s estimates.
The company told the BBC it had experienced a 250% increase in downloads on Friday and “enjoyed the highest week in the last few years for new paying customers using the service”. Addison Lee told the BBC it had experienced a 180% increase in downloads over the weekend following the announcement, compared with the previous weekend. In a statement, Gett said: “Since last week, we’ve seen a huge jump in the number of orders - one day last week we did 125% of our average ride volume.” It said it had seen downloads increase by more than 100%, and people who had previously downloaded the app were “returning to Gett or riding for the first time because of their concerns about the alternatives”.