Audi launches new car un­der Tesla’s nose

BMW and Mercedes are also bring­ing out ‘crossovers’

The East African - - FRONT PAGE - A JOINT RE­PORT Bloomberg

Look out, Tesla: The Ger­mans are fi­nally com­ing. Audi un­veiled the E-tron, a bat­tery-pow­ered cross­over that’s due to hit show­rooms later this year, dur­ing a big Mon­day night bash in Tesla Inc’s back­yard. Mercedesbenz re­vealed its own elec­tric cross­over ear­lier this month, and BMW showed off an­other Tesla-fight­ing con­cept model on Sun­day.

Though head­lines deem every new elec­tric of­fer­ing a "Tesla Killer" and au­tomak­ers around the world have been cov­et­ing Tesla’s stock val­u­a­tion and clean-car rep­u­ta­tion for years, the se­ries of events shows Elon Musk’s com­pany is on the verge of see­ing more se­ri­ous com­pe­ti­tion from the lead­ers in au­to­mo­tive lux­ury.

Audi’s first fully elec­tric auto will be made in Brus­sels and will ar­rive in the US dur­ing the sec­ond quar­ter of 2019, the com­pany said in an e-mailed state­ment.

The five-seater starts at $74,800 and will qual­ify for the $7,500 fed­eral tax credit. Audi un­veiled the E-tron at the site of an old Ford plant in Rich­mond, Cal­i­for­nia, across the bay from San Fran­cisco and roughly 56 km north

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